Email Marketing Manager

Coppell, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive demand generation and digital marketing initiatives by owning end-to-end acquisition programs across online channels at UWorld.

  • Own end-to-end acquisition campaigns across online platforms and measure ROI.
  • Must-have: 3-5 years’ digital marketing and/or agency experience.
  • Standout: Demonstrated ability to generate high-performing demand-gen campaigns.

Job Description

Responsibilities

  • Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
  • Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Plan, execute, and measure experiments and conversion tests
  • Maintain a strong online company presence through digital channels
  • Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
  • Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
  • Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
  • Ensure brand consistency
UWorld, LLC logo

UWorld, LLC

UWorld is a global leader in comprehensive academic and professional education. We have helped more than 5 million learners develop the knowledge and skills needed to pass high-stakes accounting, college readiness, finance, graduate school, legal, medical, nursing, and pharmacy exams and thrive throughout their educational and career journeys.Our team members are active accountants, visionary finance experts, in-classroom educators, experienced attorneys, accomplished physicians, practicing nurses, credentialed pharmacists, and skilled scientists who create and deliver industry-leading learning resources. They take great pride in crafting exam-like test questions, detailed answer explanations, vivid illustrations, and engaging and precise videos that make really hard stuff easy to understand for students. We are committed to offering educators the most up-to-date resources that seamlessly integrate into existing curricula and actively engage students to help them know what to expect and how to succeed on test day and beyond.We are passionate about creating an inclusive environment where everyone feels valued while providing value to the students, educators, and partners who trust us to provide the highest-quality educational content and study tools on the market.From curriculum solutions and assessments to test preparation products and continuing education courses, we drive meaningful learning outcomes and empower learners to succeed at every stage of their academic and professional journeys.Aspen Publishing, Efficient Learning, JD-Next®, Roger CPA Review®, RxPrep®, Surgent Accounting & Financial EducationTM, and Themis Bar Review® are UWorld companies.

Founded in 2001
Coppell, Texas, USA
808 employees (270 in marketing)

Marketing Team

Marketing Team Size
206 (25% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
205.6M
Monthly Google Ads Budget
$274.8K
Traffic Source Mix
Search
11.2%
Direct
25.8%
Referral
5.1%
Social
55.6%
Paid
1.4%

Headcount Trend

Current headcount: ~812

Recent News

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Email Marketing Manager

UWorld, LLC · Coppell, TX · On-site