Responsibilities

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests
• Maintain a strong online company presence through digital channels
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
• Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
• Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
• Ensure brand consistency