Responsibilities

• This role owns a major piece of our customer experience. Campaigns. Flows. SMS. Segmentation. Deliverability. Testing. Optimization. Personalization. All of it.
• Own and optimize our email and SMS ecosystem
• Build campaigns, automations, and segmentation strategies that drive measurable revenue growth
• Improve KPIs like revenue per recipient, retention, engagement, and conversion
• Coordinate with agency partners and internal creatives
• Test relentlessly and learn quickly
• Maintain deliverability and list health
• Collaborate across departments to support launches, campaigns, promotions, and storytelling
• Use AI tools like ChatGPT and Claude intelligently to move faster and work smarter
• Help us continue building one of the strongest brands in the firearms industry

Requirements

• Strong eCommerce email marketing experience
• Familiarity with segmentation, flows, lifecycle marketing, and analytics
• Good creative instincts
• Photography and Adobe Suite talents
• Strong writing skills
• Attention to detail
• Ability to operate independently
• Comfort around firearms and the 2A community

Preferred

• understand memes as a communication format
• can write subject lines that don’t sound AI-generated
• know the difference between clever and cringe
• have ever yelled “BINGPOT!” after a successful campaign launch