Responsibilities

• Content Strategy & Copywriting: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager.
• Campaign Execution: Write and edit all email copy for May, June, and July outreach, including support for mid-level emails and other emails as necessary.
• AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns.
• Back to School (BTS) Campaign Strategy: Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign.
• Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season.
• Advanced Segmentation & Testing: Optimization: Build a comprehensive segmentation testing strategy for June–September. This includes identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season.
• A/B Testing: Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings.
• Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights.
• Pilot Programs & Collaboration: Paid Acquisition: Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition.
• Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets.

Requirements

• Fundraising Expertise: Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion.
• Strategic Copywriting: Ability to pivot between different executive voices and write high-converting, empathetic copy.
• Data Literacy: Deep experience in audience segmentation and A/B testing methodologies.
• Marketing Tech Savvy: Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant.
• Collaboration: Experience working with design and paid media teams to create a cohesive multi-channel experience.
• Passion for Education: A desire to make a difference in the lives of learners everywhere.
• Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.
• Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere."