Responsibilities

• Build, schedule, and deploy email and SMS campaigns across multiple home services verticals.
• Assist with managing automated customer journeys, nurture campaigns, and re-engagement flows.
• Monitor campaign performance and prepare reports on key metrics including open rates, click-through rates, conversions, engagement, and unsubscribe rates.
• Support A/B testing initiatives and help identify opportunities to improve campaign performance.
• Maintain audience segmentation, list hygiene, and customer data within marketing platforms.
• Assist with email and SMS compliance, deliverability monitoring, and best practices.
• Coordinate campaign calendars and ensure timely execution of marketing initiatives.
• Work with internal teams to gather assets, messaging, and campaign requirements.
• Help identify process improvements and contribute to building scalable marketing operations.
• Stay current on lifecycle marketing trends and bring new ideas to the team.

Requirements

• 1-3 years of experience in email marketing, SMS marketing, digital marketing, or a related field.
• Familiarity with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, Customer.io, Attentive, Postscript, or similar tools.
• Strong attention to detail and organizational skills.
• Comfortable working with data and reporting on campaign performance.
• Strong written communication skills.
• Eagerness to learn, test new ideas, and grow within a marketing organization.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Self-starter who takes initiative and enjoys solving problems.

Preferred

• Experience with lead generation marketing.
• Experience working in a startup or entrepreneurial environment.
• Basic understanding of customer segmentation, marketing automation, and lifecycle marketing.
• Familiarity with home services, consumer marketing, or performance marketing.