Responsibilities

• You'll own the outbound email engine for our 20+ person SDR team. Every sequence, every subject line, every cadence will be owned by you.
• You'll build sequences that book meetings, A/B test relentlessly, and work shoulder-to-shoulder with SDRs, AEs, and demand gen to translate what's working in live conversations into scalable email and content assets.
• You're analytical, creative, and fast. You measure everything. You treat outbound like product — ship, learn, iterate.
• Strategic Outbound Orchestration & Campaign Management: Omnichannel Strategy: Expert-level proficiency in designing and executing "warmbound" and cold outbound workflows using orchestration tools (e.g., AmpleMarket).
• Campaign Lifecycle Planning: Ability to synchronize outbound "waves" with broader marketing motions, including product launches, webinars, and real-time industry trends.
• Intent-Driven Execution: Skill in mapping sequences to specific buying triggers and intent signals to increase relevance and conversion.
• Data-Driven Optimization & Performance Analysis: Rigorous A/B Testing: Mastery of multivariate testing across subject lines, CTAs, and cadences to isolate high-performing variables.
• Full-Funnel Analytics: Ability to build and maintain comprehensive dashboards tracking KPIs from open rates through to "meeting-held" and pipeline velocity.
• Insight Synthesis: Competency in translating raw performance data into "next bet" strategic recommendations for leadership.
• Persona-Centric Messaging & Copywriting: ICP & Persona Mapping: Deep understanding of mapping specific pain points and competitive landscapes to tailored messaging.

Requirements

• B2B outbound experience: Proven track record leading outbound at a B2B SaaS company. You've owned sequences for an SDR team and have the metrics to prove they worked. You know how to generate qualified pipeline without leaning on paid.
• Sharp, modern copywriter: You write outbound that doesn't sound like outbound. Short, specific, human.
• Analytical and data-driven: You measure what works, what doesn't, and optimize accordingly. Comfortable in HubSpot, outbound platforms, and analytics tools.
• Test-and-learn operator: You run real experiments, not directional ones. You know how to structure A/B tests that produce decisions.
• Tight collaboration with sales: You've sat next to SDRs and AEs, listened to calls, and turned conversations into copy. You don't build in a vacuum.
• Creativity and agility: Fast-paced, ambiguity-tolerant, detail-oriented. Comfortable pivoting when the data tells you to.
• Growth mentality: Eager to learn, experiment, and continuously improve.

Preferred

• Experience marketing into multifamily, real estate, or proptech
• Familiarity with signal-based outbound and "warmbound" approaches, and implementing those alongside cold outbound
• Hands-on with AI-native outbound tooling (Clay, Smartlead, Instantly, n8n, Claude, ChatGPT, etc.).
• Email deliverability expertise: DMARC, DKIM, SPF, warmup strategy, ESP migrations.

Benefits

• Remote-First: We offer the freedom to work from home across most of the U.S. You'll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
• Competitive Compensation: We believe in hiring the best and paying accordingly. You'll receive a competitive salary that reflects your impact and expertise.
• Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family's biggest milestones.
• Your Health Matters : Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
• Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.