Responsibilities

• Create and optimize email campaigns that support product launches, promotions, practitioner education, and customer engagement initiatives
• Build and manage automated email and SMS journeys that help deliver the right message to the right audience at the right time
• Develop targeted audience segments and personalized communications using customer engagement and behavioral data
• Create, maintain, and enhance marketing automation workflows that improve customer experiences and support business goals
• Partner with Brand, Creative, Digital Marketing, Sales, and other teams to bring integrated marketing campaigns to life
• Manage SMS marketing campaigns and automated text message programs that support key company initiatives
• Monitor campaign performance and identify opportunities to improve engagement, conversions, and overall effectiveness
• Conduct A/B testing and apply insights to continuously improve campaign performance and customer experiences
• Provide campaign reporting and performance insights to help guide future marketing efforts
• Serve as the go-to resource for email marketing, SMS communications, and marketing automation best practices

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Analytics, or a related field required
• 5+ years of experience in email marketing, marketing automation, CRM marketing, lifecycle marketing, or a related digital marketing discipline
• Experience building and optimizing email campaigns, customer journeys, nurture programs, and automation workflows
• Experience analyzing campaign performance and leveraging data to improve engagement, conversion, and customer experience
• Experience managing multiple projects and collaborating across cross-functional teams
• Experience working with marketing automation, CRM, email marketing, and analytics platforms

Preferred

• Marketing automation, email marketing, analytics, or CRM platform certifications preferred
• HubSpot or Salesforce experience is preferred

Benefits

• Competitive salary and annual incentive program
• Comprehensive health care and flexible benefit plan, including pet insurance
• Company-matched 401(k) plan
• Profit sharing plan
• On-site childcare with highly accredited curriculum (Palmyra, WI)
• Platinum WELCOA award-winning wellness program, including: On-site 24x7 fitness center (Palmyra, WI), Whole food court (Palmyra, WI), On-site chiropractic care, On-site massage therapist, Personal trainer, Daily fitness classes, On-site life coach
• Generous monthly Standard Process supplement allowance
• Paid vacation and holiday time
• Educational assistance
• Company hosted outings and events