Email & App Marketing Associate, Zappos at Zappos | New York City, NY | $66K/yr – $114K/yr

Zappos

Email & App Marketing Associate, Zappos

New York City, NY (On-site)

$66K/yr – $114K/yrEntry Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the lifecycle email program end to end in Salesforce Marketing Cloud, driving delivery, testing, and personalization at scale across onboarding, retention, loyalty, and promotions.

Own lifecycle journeys, automated campaigns, audience segmentation, and SQL-driven targeting to boost engagement and conversion.
Collaborate with Merchandising, Creative, and Marketing to reflect launches, promotions, and seasonal priorities in customer communications, while continuously optimizing content and delivery rules.

Job Description

Responsibilities

Code, build, test, QA, and launch email communications and push notifications using Salesforce Marketing Cloud
Set up, test, and deploy dynamic content, audience segmentation, and personalized customer experiences
Monitor active campaigns and quickly troubleshoot issues to ensure successful delivery
Maintain and optimize email templates using HTML/CSS and Salesforce Marketing Cloud tools
Support campaign calendar management across multiple initiatives to ensure timely execution
Execute A/B tests and communicate performance insights and recommendations
Partner with Lifecycle Marketing leadership to identify opportunities for new customer journeys, personalization strategies, and campaign enhancements
Partner with Merchandising, Creative, and Marketing teams to ensure customer communications reflect key product launches, promotional events, seasonal priorities, and customer engagement objectives
Implement and maintain lifecycle marketing campaigns and automated customer journeys
Support onboarding, retention, reactivation, loyalty, and promotional marketing initiatives

Requirements

2+ years of professional non-internship marketing experience
1+ years of hands-on Salesforce Marketing Cloud experience
1+ years of experience coding, building, and launching email marketing campaigns
Experience writing SQL queries for audience segmentation, reporting, and campaign execution
Experience using HTML/CSS for email development and troubleshooting
Experience using Excel and data analysis to support marketing decisions
Strong attention to detail and ability to manage multiple projects in a fast-paced environment

Preferred

Experience working for a retail, ecommerce, fashion, footwear, beauty, or consumer brand
Experience supporting CRM, lifecycle marketing, loyalty, retention, or customer engagement programs
Proficiency with Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, Audience Builder, and SQL-based segmentation
Experience supporting customer journeys, automated marketing campaigns, and personalized customer experiences
Familiarity with merchandising calendars, promotional marketing, seasonal campaigns, and customer lifecycle strategies
Strong interest in customer behavior, personalization, and customer experience optimization
Ability to balance technical execution with customer-centric thinking
Experience partnering with Creative, Merchandising, Marketing, Product, or Ecommerce teams
Demonstrated curiosity about retail trends, consumer behavior, and digital customer experiences
Experience working in a fast-paced retail or ecommerce environment with competing priorities and tight deadlines

Benefits

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parential leave

Zappos

3.5 Glassdoor

At Zappos, winning starts from the ground up. We lead with the essence of success—not only the kind that crosses finish lines but the kind that takes on daily to-do lists. We’re here to guide you through the shopping experience with expert advice, letting you get back to the things that really matter, whether it’s running a marathon or going on a market run. When there’s a stacked agenda on the calendar, the right shoe makes all the difference.Every Zappos employee has an impact on our brand, contributing to projects & initiatives that influence the broader fashion, retail, and technology communities. Want to join the team? Lace up & Win the Day with us by browsing open roles! Zappos is an equal employment opportunity employer.

Founded in 1999

Las Vegas, Nevada, USA

1.2K employees (139 in marketing)

www.zappos.com

54% recommend to a friend

56% CEO approval