Education Marketing Specialist, Greater Good Science Center (5375C) #88839

Berkeley, CA (Remote)

$83K/yr – $85K/yrMid LevelPart time

Posted 9 hrs ago

Job Summary

Own and drive multi-channel campaigns for Greater Good Education, monitor engagement, and build a quarterly registration funnel while creating sales materials and maintaining brand alignment across GGSC offerings; collaborate with the Education Partnerships director and marketing team to extend reach and improve conversions.

Job Description

Responsibilities

  • Design and execute promotional campaigns (email, social, paid) to drive registration for Greater Good Education (GGE) communities of practice and other education programs, in coordination with the Director of Education Partnerships and the Communications Specialist.
  • Monitor enrollment and engagement data across marketing campaigns to inform updates to the marketing plan and to provide summaries for reports to funders.
  • Build and manage a quarterly registration-focused marketing funnel for Greater Good Education communities of practice.
  • Create sales materials—one-pagers, program overviews, pitch decks—that the Director of Education Partnerships can use in district and partner conversations.
  • Create and manage branding and creative for education program offerings and collateral, aligning with GGSC brand guidelines and working with the GGSC’s marketing team, designers, copywriters, and consultants as needed.
  • Promote new Greater Good Education (GGE) articles and practices, and repurpose existing content — videos, articles, and other materials — into new formats (e.g., clips, social posts, newsletter features, blog posts) to extend the program’s reach and maximize its impact across channels. (As time allows)
  • Support strategy for GGE newsletters, social media channels, and advertising campaigns, using metrics to inform testing and growth. (As time allows)

Requirements

  • Bachelor’s degree or equivalent industry experience in marketing or related field.
  • Strong background in managing multi-channel digital marketing campaigns, ideally within nonprofit, mission-driven, or cause-based organizations.
  • Experience designing flyers, packages, downloadables, digital ads, and other marketing collateral, using software such as Canva, Figma, applications in the Adobe Creative Cloud, and/or other tools.
  • Exceptional writing skills.
  • Experience with newsletter marketing, including building newsletter journeys and audience segmentation, using MailChimp or similar platforms.
  • Experience using online analytics tools to drive the design and execution of marketing campaigns.
  • Strong understanding of the marketing funnel, with demonstrated ability to drive conversions.
  • Strong collaboration and communication skills.
  • Deep interest in supporting the well-being of education professionals, students, and school communities.

Preferred

  • Experience creating and/or editing short videos and other media for marketing purposes.
  • Experience using social media platforms—such as LinkedIn, Instagram, Facebook, Threads, Pinterest, Bluesky, and others—to build community, grow audience, and drive engagement.
  • A strong understanding of the education ecosystem in the U.S. and abroad, including schools, districts, and national and international educational organizations.
  • Experience selling or supporting professional development programs at the district or school leadership level.
  • Familiarity with funding sources (state, regional, federal, or international) for professional development for education professionals.
  • Demonstrated alignment with the Greater Good Science Center’s mission and programs.

Benefits

  • This is a part-time (20 hours/week) Career position eligible for UC benefits. For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
  • The budgeted annual range the University reasonably expects to pay for this position is $82,800 - $85,000. These figures represent the full-time equivalent (100% FTE) annual salary range. Compensation will be prorated based on the appointment percentage.
  • This position is eligible for remote work (within the United States). Exact arrangements are determined in partnership with your supervisor to meet role responsibilities and department needs and are subject to change.
  • This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee.
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University of California, Berkeley

A wellspring of innovation, the school occupies a 1,232-acre campus near downtown Berkeley. UC Berkeley, also known as Cal, was established in 1868 as the flagship of today’s 10-campus University of California.

Berkeley, California, USA
24K employees (1,051 in marketing)

Salaries

Posted range

$83K/yr – $85K/yr

Taken straight from the job posting.

See all University of California, Berkeley salaries

Funding

Total Funding
$19.7M
Last Raise
$1M
Grant, 3 years ago

Funding History

  • Apr 2023
    Grant • $1M
  • Jan 2023
    Grant • $1.5M
  • Jan 2022
    Grant • $2M

Traffic Signals

Monthly Visitors
14.7M
Monthly Google Ads Budget
$887.6K
Traffic Source Mix
Search
43.2%
Direct
49.3%
Referral
6.3%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~23.7K

Recent News

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Education Marketing Specialist, Greater Good Science Center (5375C) #88839

University of California, Berkeley · Berkeley, CA · Remote