Education Content Marketing Lead

Responsibilities

• Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse.
• Apply an engineer’s mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards.
• Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata.
• Produce and edit content across formats articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels.
• Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content.
• Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners.
• Own and grow education-specific channels across social, email, websites, and blogs through clear audience strategies, editorial plans, and consistent publishing programs.
• Set ambitious growth and engagement goalsance, and use experiments to improve results.
• Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success.
• Scale production by sourcing, onboarding, and managing a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and other vendors.

Requirements

• Have significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production.
• Bring a strong portfolio demonstrating excellent writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content.
• Have built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations.
• Have owned digital channels and used audience and performance data to set ambitious growth goals, design experiments, and deliver measurable results.
• Are a strong video storyteller, with experience in scripting, structural editing, interview preparation, and collaboration with production and post-production specialists.
• Can turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams.
• Have experience sourcing and onboarding external partners and are fluent with content-management, digital-asset-management, project-management, analytics, and automation tools.

Preferred

• Experience working in education, edtech, AI, or another technical field.
• Experience creating both curriculum or professional-learning resources and audience-facing marketing content.

Benefits

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible