Responsibilities

• Execute and optimize digital marketing initiatives across paid media and social platforms, with a focus on performance improvement and ROI.
• Support content development across digital channels, including social media, advertising creatives, and campaign messaging.
• Assist with Chinese social media marketing (e.g., Xiaohongshu), including content planning, publishing, and influencer collaboration.
• Analyze marketing data and campaign results to inform iteration and optimization.
• Collaborate cross-functionally with operations, enrollment, and product teams to support growth initiatives.
• Participate in rotational learning across departments and take on increasing responsibilities as skills and ownership grow.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field (or equivalent experience).
• Bilingual in English and Chinese (required).
• 0–3 years of experience in marketing or related fields; internship or project experience is welcome.
• Strong learning ability, initiative, and willingness to take ownership.
• Comfortable working in a fast-paced, startup-style 0–1 environment.

Preferred

• Prior exposure to digital marketing, content creation, or social media is a plus.
• Familiarity with Google Ads, Meta Ads, or analytics tools is preferred but not required.
• Interest in Chinese social platforms (e.g., Xiaohongshu) is a strong plus.

Benefits

• Health Insurance
• Paid Sick Leave
• 401(k) Retirement Plan with Company Match
• Professional development and internal growth opportunities
• Visa sponsorship may be considered for exceptional candidates based on performance, business needs, and eligibility