Responsibilities

• PR agency and executive voice
• - Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion and publisher relationships.
• - Pitch story angles, insights and data that help editors understand how ERGO NEXT serves small businesses, and make sure we're considered when publications refresh their recommendation lists.
• - Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts, to drive awareness and LLM citations.
• Listicles, buyer guides and citations
• - Identify and prioritize the editorial content that shapes small business purchasing decisions, including mainstream media, trade media, buyer guides, product roundups and "best of" rankings.
• - Develop outreach strategies that secure and maintain placement in these high-intent recommendations.
• - Track how AI answer engines cite ERGO NEXT and competitors through earned media, and target the sources those engines draw from most.
• Proprietary data distribution
• - Turn ERGO NEXT's original research, surveys and other data into stories that editors and creators want to cite.

Requirements

• We’re looking for someone who understands how editorial recommendations influence discovery and purchasing decisions.
• 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations
• Experience securing placements in buyer guides, product roundups, or editorial recommendations
• Strong relationship-building skills with editors, journalists, or publishers
• Familiarity with how editorial coverage influences search visibility and AI-driven discovery
• Comfort working with performance metrics and tracking business impact

Preferred

• Being proactive and persistent in outreach
• Someone comfortable building relationships with editors and publishers
• Someone curious about how search, media, and AI shape brand discovery
• Someone excited to build a new capability with measurable business impact

Benefits

• ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.