Own editorial program leadership for destination content, shaping story concepts, directing a high-quality publication pipeline, and translating site analytics into editorial strategy across Las Vegas properties.

• Editorial operations: manage calendars, publish content in CMS, and oversee freelancers to maintain the LVCVA voice and quality.
• Story development and production: write/edit articles, features, newsletters, and video scripts, and source supporting visuals.
• Performance-driven planning: analyze website performance with Digital Marketing and translate insights into editorial strategies and leadership-ready updates.