Responsibilities

• Packaging & Product Launch Kits (primary): Lead the copy strategy and creation for product launch kits and physical packaging collateral. You will translate complex product specs into high-converting copy that maximizes sell-through on physical shelves and major e-commerce storefronts (such as Amazon, Walmart, and Target). You will seamlessly write messaging across all brand tiers, maintaining distinct voices for Hamilton Beach, CHI, Clorox Home Appliance, Lotus, and HealthBeacon.
• AI Search Strategy & Strategic Digital Writing (secondary): Leverage your strong AI literacy and Generative Engine Optimization (GEO) expertise to structure and optimize digital channel copy. You will craft high-converting content for digital tiles, digital campaigns, social media posts, web copy and video scripts designed for maximum AI and modern search engine discoverability.
• Editorial Authority & Compliance: Serve as the final gatekeeper for tone, grammar, and house style across all packaging and digital collateral. You will enforce strict trademark compliance, collaborate with Legal to ensure product claim accuracy, and guarantee 100% error-free output to prevent legal risks and costly reprints.
• Cross-Functional Collaboration: Partner closely with our in-house Creative, Digital Content, Digital Marketing, and Legal teams. You will help manage project traffic, maintain workflow timelines, and ensure unified execution across all retail and digital channels.

Requirements

• Experience: Bachelor’s or Master’s degree in Marketing, Advertising or Communications (or related) with 3+ years of professional copywriting, editing and content strategy experience preferred in the Consumer/Home goods sector.
• Packaging & E-Commerce Pro: Hands-on experience writing packaging collateral and structuring product listings for major e-commerce platforms.
• Digital & AI Literate: Demonstrated understanding of Generative Engine Optimization (GEO), modern search engine best practices, and AI-driven discoverability.
• Brand Chameleon: Exceptional skill in adapting and protecting distinct brand voices across a broad portfolio of parent brands and sub-brand collections.
• Meticulous Editor: Expert-level editing and proofreading capabilities with strict attention to detail regarding house style guides (AP/Chicago), trademark enforcement, and legally substantiated claims.
• Tech Savvy: Experience with Apple computers and Adobe Creative Suite/InDesign software. Typing skills of 50-100 WPM are required.

Benefits

• Hybrid work schedule
• Comprehensive medical, dental, and vision coverage
• Company HSA contributions
• 401(k) plan with immediate vesting
• Profit sharing program
• Paid vacation, holidays, and a paid charitable day
• Summer hours to support work-life balance
• Employee discounts on Hamilton Beach products