ED, Marketing - Bronchiectasis

Responsibilities

• Own the integrated US Marketing strategy, including positioning, segmentation, behavioral objectives, customer journeys, GBP, ICP and annual Marketing plan. Align Marketing objectives with asset ambition and provide senior functional recommendations to the VP, US Asset Head and Asset Leadership Team
• Lead the Marketing organization across HCP, patient/consumer, omnichannel, peer-to-peer, medical education, regional/zone Marketing and related capabilities. Set priorities, clarify roles, recruit and develop talent, and build succession depth.
• Organizational health and talent development
• Succession depth and capability readiness
• Performance against Marketing team objectives
• Lead customer engagement and promotion. Direct coordinated campaigns, content, promotional platforms, field enablement, agency partners and channel execution while ensuring relevance, consistency, speed, quality and compliance
• Serve as the senior Marketing member of the Asset Leadership Team. Own Marketing launch readiness and manage dependencies with Sales, Medicine, Value & Access, Patient, Operations, Regulatory, Legal and other functions
• Integrate market research, analytics, field insights, customer behavior and competitive intelligence into Marketing choices. Establish Marketing KPIs, diagnose performance and recommend or implement corrective action within delegated authority
• Own deployment and optimization of the associated DP budget and sample allocations within the approved asset investment envelope. Oversee annual Marketing business planning and agency resource allocation
• Develop US Phase IV, lifecycle and customer evidence recommendations from a Marketing perspective in partnership with Medicine, Value & Access and the VP, US Asset Head. Manage alliance or co-marketing relationships where applicable within the Marketing remit.

Requirements

• Bachelor’s degree required; MBA preferred
• Proven strategic and analytical skills with a minimum of ten to twelve (10-12) years of pharmaceutical Sales and Marketing experience or equivalent experience
• Proven successful leadership in US pharmaceutical Marketing, with a track record of developing and executing brand strategy across launch and in-line stages and in-depth knowledge of the US marketplace
• Demonstrated ability to lead a complex, multi-layer Marketing organization through managers and professional staff, including talent development, performance management and succession planning
• Expertise in positioning, segmentation, customer journeys, GBP/ICP development, omnichannel strategy, promotion, market research, analytics and metrics-based optimization
• Experience managing substantial DP, sample, agency and operating budgets and reallocating Marketing resources based on performance and strategic priorities
• Sound understanding of US payers, channels, discounts, patient access, specialty distribution, regulatory, legal and compliance requirements
• Demonstrated ability to lead and work in cross-functional teams with Sales, Medicine, Value & Access, Regulatory, Legal, Production, Operations and Global partners while preserving clear functional accountability
• Strong executive communication, influencing, negotiation, problem-solving and judgment in a complex matrix environment
• Previous supervisory experience required; history of successful performance required

Preferred

• MBA preferred

Benefits

• Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits.