Responsibilities

• Develop and execute the on-site merchandising strategy, optimizing navigation, collection pages, homepage content, search, upselling, and personalization.
• Analyze daily sales and site performance, taking data-driven action to improve conversion, average order value, purchase frequency, and other key KPIs.
• Partner with Analytics to improve the quality, accessibility, and actionability of site performance insights.
• Collaborate with Marketing, Creative, Buying, Copy, and Product teams to ensure timely product uploads and compelling execution of product, collection, and promotional launches.
• Partner with UX/UI, CRO, Analytics, and Web Development to ideate, QA, and launch features and tools that improve the customer experience and drive sales.
• Contribute to email and SMS campaign strategy, ensuring strong, cohesive merchandising across all campaign emails.
• Own site accuracy and brand standards across imagery and copy, including daily site audits, product re-shoots, and necessary follow-ups.
• Identify and execute solutions to business opportunities and challenges, including initiatives to reduce return rates.
• Serve as a senior cross-functional partner, independently driving projects, synthesizing perspectives, and translating opportunities into clear action plans.
• Partner with the email team on leading promotional asset briefing and execution across site, email, paid media, and other customer touchpoints.

Requirements

• 8+ years of ecommerce merchandising experience in the fashion apparel industry.
• Shopify and project management systems experience a must.
• Proficient in Microsoft Excel, Gmail & Google Slides.
• Strong creative and merchandising instincts with an exceptional eye for product and brand presentation.
• Strategic, solutions-oriented thinker with strong analytical and problem-solving skills.
• Proven people leader and collaborative team player with the ability to build strong teams and cross-functional partnerships.
• Highly organized, reliable, detail-oriented, and accountable, with a strong sense of ownership.
• Ability to effectively manage competing priorities in a fast-paced, evolving environment.
• Perform additional responsibilities as needed.

Preferred

• Dynamic Yield (or other personalization platform) & Klaviyo experience strongly preferred.
• Full Circle, Asana, Okendo, Loop, Global Edit (DAM) and Google Analytics experience a plus.