Responsibilities

• Maintain and improve site UX across the funnel — from homepage through checkout — with a focus on reducing friction and increasing conversion and AOV
• Own the A/B and multivariate testing roadmap — ideation, prioritization, implementation, analysis, and reporting
• Configure and optimize personalization experiences, including segment rules, product recommendations, and loyalty-based content
• Monitor key ecommerce KPIs in GA4 and Shopify analytics; build dashboards and share weekly insights with the broader team
• Monitor and report on a regular basis site performance.
• Identify and escalate site issues (broken flows, tracking gaps, UX regressions)
• Partner with Merchandising and Marketing on ensuring collection pages are optimized for conversion.
• Own the technical SEO strategy including internal site structure, linking architecture, metadata, and Core Web Vitals performance metrics
• Conduct ongoing keyword research and content gap analysis; work with marketing and creative teams to brief and optimize new pages