eCommerce Program Manager, Branded Merchandise

Atlanta, GA (Hybrid)

$70K/yr – $85K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own the end-to-end ecommerce program for assigned accounts, shaping sales strategy, merchandising, and cross-functional execution.

  • Lead client relationships and strategy
  • Drive optimization through data analysis

Job Description

Responsibilities

  • Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
  • Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
  • Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
  • Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
  • Data Analysis : Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
  • Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
  • Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
  • Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
  • Team Leadership : Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
  • Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock

Requirements

  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
  • Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
  • Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
  • Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
  • Detail-oriented and analytical mindset with strong problem-solving skills.

Benefits

  • robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement.
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BDA

BDA China is an investment advisory firm based in Beijing, founded in 1994. We provide independent and exclusive investment advisory services, principally through commercial due diligence and fundamental research projects, to a number of the world's most successful hedge fund and private equity firms. We also assist multi-national corporations to identify and assess investments in high-growth companies. We value the long-term relationships we have developed with our clients, a testament to the quality of our work and our track record of delivering value. Sectors where BDA is most active include: internet, consumer goods, retail, education, healthcare and other fast growing industries, principally in China but also in neighboring markets in Northeast and Southeast Asia. For more information on BDA, please visit www.bda.com

Founded in 1994
627 employees (38 in marketing)

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all BDA salaries

Marketing Team

Marketing Team Size
12 (2% of company)
Median Tenure
12.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
22.8%
Direct
56.7%
Referral
5%
Social
14.1%
Paid
1.2%

Headcount Trend

Current headcount: ~628