Director of Ecommerce — DTC Wellness Brand
Soul
USA (Remote)
$75K/yr - $125K/yrIn-houseFull-timeDirector/executive4+ years exp.
1 day ago
eCommerce Optimization Specialist
Carol Stream, IL (Hybrid)
$63K/yr – $72K/yrMid Level5+ years expFull time
Posted 1 day ago
Job Summary
The candidate owns end-to-end ecommerce optimization and analytics initiatives, driving data-informed improvements from tagging and analytics setup to SEO, site experience, search, and content operations.
- Own analytics tagging and dashboards to drive actionable insights
- Lead SEO and AI search optimization across the site
- Coordinate content and QA for ecommerce releases
Job Description
Responsibilities
- Build analytics we can trust: Partner with technical teams to implement data layers and tagging for Google Tag Manager and GA4, then build dashboards that turn site data into clear recommendations.
- Grow organic discovery: Optimize technical and content SEO, including AEO for AI search, using tools like SEMrush to track performance and find opportunities.
- Improve the shopping experience: Drive website improvements based on ecommerce best practices and analyzing customer behavior, conversion funnels and friction points throughout customer website experience.
- Help customers find the right product: Optimize navigation, collections, filters, and Algolia-powered search and recommendations, and keep product information accurate.
- Own content operations in Sanity CMS: Maintain content models, publishing workflows, and standards, and train teammates on best practices.
- Keep the sites running well: Support QA for releases, write clear requirements, and serve as business coordinator on eCommerce projects with internal and external technical teams.
Requirements
- Bachelor’s degree in Marketing, Digital, eCommerce, Business, or a related field
- 5-7+ years of progressively responsible experience in ecommerce merchandising, analytics, and/or optimization
- Hands-on experience with Google Analytics 4, Google Tag Manager, and Google Search Console, and/or SEO tools such as SEMrush, BrightEdge, or Ahrefs
- Experience with a CMS such as Sanity or WordPress and ecommerce tools for site search, recommendations, or A/B testing; Shopify experience is a plus
- Track record of leading projects and improving website processes and functionality, using ticketing systems like Jira and project tools like Asana or Monday.com
- Proficiency in Microsoft Office, especially Excel
- Highly organized and detail-oriented, self-motivated, and comfortable taking ownership as priorities shift
- A strategic thinker who moves easily between big-picture goals and hands-on execution, with professionalism, humility, and a team-first spirit
- Personal alignment with and adherence to the Bible as God’s Word, and agreement with our Statement of Faith
Benefits
- A summary of Tyndale’s comprehensive benefits is: https://www.tyndale.com/careers/.
Tyndale House Publishers
Tyndale House is one of the largest independently-owned Christian publishers in the world, on mission to open God's Word to as many people as possible.We publish Bibles in multiple languages, many featuring the New Living Translation (NLT) or the Nueva Traducción Viviente (NTV).You will also discover books in both print and digital formats from trusted authors across a variety of categories, including Christian nonficiton, fiction, studies, devotions, and reference resources—all published to help meet the spiritual needs of people of at every age around the world.Since 1963, the Tyndale House Foundation has used publishing profits each year to give away millions of dollars in grants to Christian ministries. Your purchases make that possible.Tyndale | Trusted. For Life. See current job opportunities: https://www.tyndale.com/careers
Salaries
Posted range
$63K/yr – $72K/yr
Taken straight from the job posting.
Ecommerce Marketing median pay in the United States
$100K/yrMost earn $78K to $133K. Based on 520 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
184 (50% of company)
Median Career Experience
14 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Debbie Johnson
Vice President, Digital Marketing & Sales
At the company for 33 years 6 months
Sandra Hoekstra-Lower
Marketing Director
At the company for 3 years 6 months
Danny Nicklin
Content Marketing Director
At the company for 6 years 11 months
Cassidy Gage
Marketing Director
At the company for 12 years 2 months
Traffic Signals
Monthly Visitors
388.1K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
44.5%
Direct
47.5%
Referral
5.4%
Social
2%
Paid
0.3%
Headcount Trend
Current headcount: ~366
Recent News
Links
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