Responsibilities
Candidates must be willing to participate in at least one in-person interview.
This role addresses the challenge of maximizing customer lifetime value within a complex digital ecosystem by transforming the "My Account" experience into a primary revenue driver. The specialist solves the problem of static customer journeys by implementing data-driven, personalized monetization strategies that bridge the gap between technical operations and strategic business goals. By orchestrating cross-functional efforts across product and design teams, this individual ensures that every digital interaction actively contributes to increased ARPU and device upgrade rates.
Actionable monetization initiatives that directly increase digital sales and maximize ARPU across app and web platforms
Targeted customer segments that deliver personalized, high-conversion offers to logged-in users
Optimized user experiences achieved through seamless partnership with Ecommerce Operations and AEM authors to translate metrics into content enhancements
Data-driven recommendations for sustainable growth derived from rigorous tracking of monetization KPIs and performance analytics
Improved feature adoption and customer loyalty resulting from strategic enhancements to the My Account customer journey
Advanced AI application to automate segment identification and predict customer response patterns for promotional campaigns
Requirements
Minimum Education: Bachelor’s Degree in Business Administration, Marketing, or a related field
Minimum Experience: 3 years of experience in digital sales, e-commerce operations, or CRM
Required Technical Skills:
Adobe Experience Manager (AEM)
Adobe Target
Adobe Analytics or Google Analytics
Nice to Have
Master of Business Administration (MBA)
Previous experience or deep familiarity with the Telecommunications or Wireless industry
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.