Responsibilities

• Website performance and CRO
• A/B testing roadmap, execution, and analysis
• Managing external web design, development, and CRO agencies and contractors, briefing them well, and holding the work to a high bar
• Making simple site changes yourself (content swaps, banner updates, section tweaks) without needing to file a ticket
• Ensuring every product page is beautiful, accurate, and converting
• Tracking and analytics implementation
• Implementing and maintaining all tracking pixels, tags, and conversion events across web properties and channels
• Ensuring data integrity for the marketing team's reporting and attribution
• Shopify administration
• User access and permissions

Requirements

• 3+ years running a Shopify store, ideally at a DTC brand with real traffic
• Working knowledge of Liquid, HTML, and CSS. Enough to swap a banner, tweak a section, or fix a small bug without filing a ticket
• Amazon Seller Central experience: listing optimization, storefront management, advertising basics
• Strong CRO instincts and a track record of running A/B tests that moved numbers
• Email marketing fluency. You understand flows, segmentation, deliverability, and how lifecycle fits into the broader funnel, even if you're not the one pressing send
• Hands-on experience with tracking implementation: pixels, GTM, conversion events
• Experience managing external agencies and contractors and holding them accountable
• Comfort in the Shopify admin: apps, themes, collections, permissions, B2B
• Data literacy. You can pull the right report, read it, and know what to do next
• Sharp eye for design and detail. You notice when a product photo is off-center or a price is wrong
• Strong project management habits. You keep the calendar, hit the dates, and communicate early when something slips

Preferred

• Experience in regulated categories (cannabis, hemp, supplements, alcohol) or with age-gated commerce
• CRM experience (Pipedrive, Hubspot or similar)
• Klaviyo or comparable ESP hands-on experience
• GA4 or Shopify analytics depth beyond standard reporting

Benefits

• Performance bonus
• Up to $500/month health reimbursement (QSEHRA)