Ecommerce Manager

Hyde Park, UT (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own ecommerce performance and drive DTC revenue through merchandising, site optimization, and cross-functional collaboration.

Own ecommerce performance and revenue goals
Partner with Marketing to turn traffic into revenue
Manage day-to-day site health, launches, and merchandising

Job Description

Responsibilities

Own ecommerce performance and achievement of Nani's DTC revenue goals.
Develop and execute onsite strategies that increase sales, conversion, and customer value.
Monitor sales performance against goals and prior-year results, and proactively address performance gaps.
Partner closely with Marketing to ensure traffic-generating campaigns translate into website revenue.
Own and continually improve website conversion rate and average order value.
Analyze the customer journey to identify friction, drop-off points, and conversion opportunities.
Optimize product pages, collection pages, landing pages, navigation, search, merchandising, promotions, and checkout.
Identify cross-sell, upsell, bundle, and threshold promotion opportunities to grow basket size.
Monitor mobile conversion separately and ensure an exceptional mobile shopping experience.
Own digital merchandising across NaniSwimwear.com, including the homepage, navigation, collections, search results, and product recommendations.

Requirements

Bachelor's degree in business, marketing, or a related field, or equivalent experience.
4+ years of ecommerce management experience, ideally in DTC apparel, swim, or consumer goods.
Hands-on experience managing a Shopify storefront (Shopify Plus preferred).
Strong analytical skills, with experience using ecommerce and web analytics tools (e.g., GA4) to guide decisions.
Demonstrated success improving conversion rate, AOV, and revenue for an ecommerce site.
Experience with digital merchandising and using sales and inventory data to inform strategy.
Comfortable managing multiple product launches, promotions, and deadlines at once.
Strong cross-functional collaboration skills, particularly with Marketing, Product, and Operations.
An ownership mindset — proactive, data-driven, and quick to turn insight into action rather than waiting for direction.

Nani Swimwear

Suit up for your next adventure! We are on a mission to empower women with confidence one swimsuit at a time. When Nani was born in 2016, we set out to settle the fight between the frumpy grandma suit and the skimpy string bikini with fashion-forward, active swimwear that inspires you to get outside. Nani is the Hawaiian word for “beautiful”, and our mission is to create swimwear that empowers women to live a #nanilife by seeking adventure, being kind, and striving to give back.We aspire to put an end to the unrealistic and overly photoshopped photos normally seen in magazines, ads, and online shopping. Let’s celebrate body diversity, not stigmatize it. No photoshop--ever. No professional models for onsite photoshoots. Every body is a swimsuit body.We believe quality is the first step to sustainability and that impact starts with how we operate. We work to continually innovate and improve upon our process from design to manufacturing and sale to distribution. We are committed to protecting this earth we love by manufacturing responsibly and ethically. Starting summer of 2021, Nani suits are made from recycled plastic water bottles.Nani is an all-women-run company. WE GET YOU. Our team works hard to create the most unique, best-fitting, and highest-quality swimwear because we understand your need to be comfortable and feel confident in a suit. We work with artists all over the world to bring you one-of-a-kind prints. All suits are designed in-house from start to finish. By women, for women.

Founded in 2016

Smithfield, Utah, USA

18 employees (8 in marketing)

www.naniswimwear.com