Who We Are

Karuna Skin & Avatara, with our team located in Los Angeles, CA is a major evolution in the concept of beauty rituals, an innovative item-driven product line targeting GenZ and millennials through affordable, supercharged skincare for all. We are 100% clean skincare & sheet masks that speak to unique concerns while making skincare fun. 

Compassion inspires everything we do, from how we source ingredients through ethical and sustainable practices to making skincare a part of your self-care. While we've traditionally been known for our sheet masks, that's all changed with the introduction of daily skincare product essentials, building off our clean beauty line.

A career with Karuna Skin & Avatara is an opportunity to join a collaborative, upbeat, and open floor plan office that welcomes idea sharing, communication, and teamwork.

We offer a competitive benefits package, including medical, dental, vision, and much more for eligible employees.

This is a contract, full-time position expected to last approximately 5-7 months, with the possibility of conversion to a permanent position based on business needs and performance. The compensation range for this role is $85K to $90K annually.

Duties and Responsibilities

Ecommerce Strategy & Planning

• Develop and implement a comprehensive ecommerce strategy aligned with overall business and marketing objectives.
• Set clear KPIs and benchmarks for sales, traffic, conversion, and retention across DTC channels.
• Conduct market research and competitive analysis to identify trends, opportunities, and gaps in the ecommerce landscape.
• Plan and execute promotional calendars, including product launches, promotions, and seasonal campaigns.
• Collaborate with operations, marketing, and creative teams to align on product strategy, messaging, and go-to-market plans.

Website & Platform Management

• Oversee end-to-end management of the Shopify storefront and connected sales channels, including Instagram Shopping, TikTok Shop, and other social commerce platforms.
• Ensure website and social commerce experiences are optimized for user journey, mobile responsiveness, and conversion rates.
• Manage content updates, product listings, images, and copy to maintain brand consistency and accurate representation of inventory.
• Collaborate with developers and design teams to implement site enhancements, A/B tests, and UX improvements.

Traffic & Sales Analytics

• Monitor ecommerce performance metrics such as traffic, conversion rates, average order value (AOV), and overall revenue.
• Analyze sales performance by product, category, promotions and channel to identify growth opportunities.
• Produce regular reports and dashboards for stakeholders, highlighting key insights, trends, and recommendations.
• Use data-driven insights to optimize campaigns, product assortments, and promotional strategies.

Email Marketing & Retention

• Lead lifecycle and retention marketing strategies, including email list acquisition, email campaigns, flows, and loyalty programs.
• Segment audiences based on behavior, preferences, and purchase history to drive personalized engagement.
• Monitor campaign performance metrics (open rates, CTR, conversion) and continuously optimize content, timing, and targeting.
• Develop strategies to increase repeat purchase rates, average order value, and long-term customer lifetime value.

Promotions & Campaign Execution

• Plan and execute promotions, flash sales, GWP and marketing campaigns across ecommerce and social commerce channels.
• Coordinate cross-functional teams to ensure campaign assets, copy, and visuals are delivered on time and aligned with brand guidelines.
• Monitor campaign performance and adjust strategies in real time to meet KPIs and maximize ROI.

Emerging Channels & Growth Initiatives

• Identify and test new digital sales channels, social commerce opportunities, and emerging ecommerce technologies.
• Evaluate potential partnerships, affiliate programs, and integrations to expand reach and revenue.
• Stay updated on ecommerce trends, tools, and best practices to maintain competitive advantage.

Qualifications

• 4+ years of ecommerce experience, preferably within beauty, skincare, CPG, or DTC brands
• Strong experience managing Shopify storefronts and ecommerce platforms
• Experience with lifecycle marketing platforms (Klaviyo, Attentive, or similar)
• Strong analytical skills with experience using reporting tools, Claude and dashboards
• Experience managing digital promotions, product launches, and campaign calendars
• Understanding of conversion rate optimization (CRO), A/B testing, and customer journey optimization
• Experience with social commerce platforms (TikTok Shop, Instagram Shopping, etc.) preferred
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment