Ecommerce Manager

New York City, NY (On-site)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 7 hrs ago

Job Summary

Own the day-to-day digital storefront and drive data-informed optimization across merchandising, launches, reporting, and cross-functional collaboration, with a focus on Shopify setup, AI-augmented workflows, and targeted customer segmentation.

  • Own storefront experiences and product discovery
  • Lead launches, promotions, and QA in partnership with teams
  • Build segments and automate workflows with AI

Job Description

Responsibilities

  • Own the day-to-day digital storefront across the homepage, navigation, search, collection pages, product sequencing and recommendations, and onsite content
  • Use product performance, inventory, and customer behavior data to optimize product discovery, cross-selling, collection organization, and linking strategy
  • Own execution and QA for launches, promotions, markdowns, and pre-orders in partnership with cross-functional team
  • Analyze ecommerce performance across site, paid media, email, customer, and topline product data, drilling into underlying drivers to identify trends, evaluate launches, and recommend actions
  • Own select recurring reporting and ad hoc analyses, ensuring outputs are accurate, clearly synthesized, and delivered on time
  • Partner with the Director to investigate performance questions and translate findings into actions
  • Analyze campaign and flow performance and recommend optimizations
  • Build customer segments based on purchase behavior, product affinity, location, and engagement to support targeted sends
  • Manage day-to-day affiliate marketing, including partner communication, recruitment, promotional support, and reporting
  • Evaluate partner performance and program quality, recommending actions to improve efficiency and incrementality

Requirements

  • Bachelor’s degree required
  • 3-5 years of progressive experience in ecommerce, digital merchandising, or a related field within fashion, luxury, or another product-led consumer business
  • Strong analytical and Excel skills, with the ability to translate findings into clear insights and actions
  • Strong visual judgment and experience merchandising a brand-led ecommerce experience
  • Hands-on experience with Shopify or Shopify Plus, Klaviyo, Google Analytics, and Triple Whale
  • High attention to detail across product data, imagery, copy, links, segmentation, and customer-facing execution
  • Strong project-management and cross-functional communication skills
  • Comfort using AI, automation, and creating repeatable processes to improve accuracy and efficiency

Benefits

  • Comprehensive Medical, Dental & Vision
  • A PTO policy including vacation, sick and parental leaves
  • 401(k) (employee funded)
  • Pre-tax FSA and Commuter Benefits plans
  • 15+ vacation days
Cara Cara New York logo

Cara Cara New York

1.9 Glassdoor

Cara Cara was founded in 2019 by Julia Brown, Katie Hobbs and Sasha Martin. Three women, each with her own successful career — Julia in fashion design, Katie in digital media and ecommerce, Sasha in finance and marketing — united by the desire to pursue something new. Together they combined experience, ambition and integrity to create a brand that captures the spirit of vitality they were seeking in their lives. Cara Cara’s clothing is designed to make women look good and feel good. Defined by vivid colors and exquisite original prints, our silhouettes convey optimism and ease, yet every garment is exactingly fitted and finished with dressmaker details that will stand the test of time. What started with a small collection of printed cotton poplin dresses has evolved into a complete vision for a wardrobe that includes ready-to-wear, knits, tailoring, evening and outerwear. Our business is independently owned and operated by women who lead full lives of family, friends, work and fun. Our collections are designed to enhance and bring beauty to each occasion.

Founded in 2019
New York, New York, USA
33 employees (18 in marketing)
0% recommend to a friend

Salaries

Posted range

$85K/yr – $100K/yr

Taken straight from the job posting.

See all Cara Cara New York salaries

Marketing Team

Marketing Team Size
7 (21% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
19.1K
Monthly Google Ads Budget
$348
Traffic Source Mix
Search
58.6%
Direct
18%
Social
6.8%

Headcount Trend

Current headcount: ~33
Cara Cara New York logo

Ecommerce Manager

Cara Cara New York · New York City, NY · On-site