Responsibilities

• Own the full buyer journey: map, diagnose drop-offs, and fix conversion issues.
• Own where paid media and email traffic land; ensure pages convert.
• Own and execute the A/B testing roadmap with Shoplift, Intelligems, or your tool.
• Analyze results rigorously, document learnings, and compound winners into site improvements.
• Close CVR gaps across mobile, collection pages, PDPs, and homepage.
• Implement heatmaps and session recordings to surface friction analytics can miss.
• Own Core Web Vitals and page speed with 75%+ mobile traffic impact.
• Own homepage, collections, and navigation to keep them current and conversion-focused.
• Build and maintain collection sort logic, featured placement, and seasonal merchandising.
• Optimize on-site search for instant product discovery.
• Own site structure and internal linking for crawlability and organization.
• Partner with brand and creative to ensure visual assets earn page real estate.
• Integrate UGC into product and collection pages to boost trust.
• Build and QA product pages: copy, imagery, variants, metafields, cross-sells, structured data.
• Own on-page SEO for product, collection, and landing pages: titles, meta, headings, alt text, schema.
• Own product launch checklists from photography handoff through go-live.
• Implement size and fit tooling to reduce returns and increase confidence.
• Maintain product data hygiene: tags, collections, inventory visibility, and SEO metadata.
• Own product data feeds for Google Shopping, Meta catalog, and other channels.
• Own full cart and checkout experience across devices; test and iterate flows.
• Evaluate, select, and build our personalization layer (recommendations, dynamic content).

Requirements

• 3 to 5 years in ecommerce with 2+ years CRO/site optimization at a DTC brand.
• Shopify Plus expert with page-level changes and Liquid familiarity.
• Hands-on A/B testing with statistical rigor (Shoplift, Intelligems, VWO, etc.).
• Strong analytics: GA4, Triple Whale, and heatmap tools (Lucky Orange, Clarity).
• Merchandising eye; you understand page placement impacts sales.
• Mobile-first mindset for a phone-first user base.
• AI-native operator who uses AI daily to write copy, analyze data, move quickly.
• Vendor evaluation experience: selecting/implementing Shopify apps and tools.
• Detail-obsessed; catch wrong variant photos, missing sizes, broken metafields pre-live.
• Working knowledge of on-page and technical SEO including AI search changes.
• Fast, clear communicator; proactive, not needing step-by-step direction.

Benefits

• Generous PTO and sick time
• 10 recognized holidays
• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Heavily discounted Bad Birdie apparel

Other