Responsibilities

• Own the full buyer journey: map how customers move from the landing page through checkout, find where they drop off, and fix it.
• Own where paid media and email traffic land. You decide the destination, and you make sure it converts.
• Own and execute the A/B testing roadmap using Shoplift, Intelligems, or your tool of choice. A prioritized backlog is already waiting for you.
• Analyze results with statistical rigor, document learnings, and compound winners into permanent site improvements.
• Close measurable CVR gaps across mobile, collection pages, PDPs, and the homepage systematically.
• Implement and manage heatmap and session recording tools to surface friction that analytics alone cannot show.
• Own Core Web Vitals and page speed. With 75%+ mobile traffic, every 100ms matters.
• Own the homepage, collection pages, and navigation. Keep them current, seasonal, and conversion-focused.
• Build and maintain collection sort logic, featured product placement, and seasonal merchandising, automated wherever possible.
• Optimize on-site search so customers find what they are looking for instantly.