Responsibilities

• Ship net-new offer tests end-to-end — offer, landing page, product — each with a hypothesis, success metric, and kill criterion
• Build net-new landing pages for paid media, brief to live
• Judge each test on first-order contribution margin, CAC, and AOV; kill weak offers fast; double down only where the numbers show scale
• Run A/B tests via Visually; optimize for conversion, add-to-cart, attach rate
• Launch & Promote
• Ship 100% of product launches on time and defect-free — copy, imagery, pricing, variants, metafields, inventory, collection and nav placement
• Run promo launches and theme swaps — built clean, scheduled, QA'd
• Sell equipment buyers on the Centr App subscription through bundles, cross-sells, and upsells across PDP, cart, and post-purchase
• Partner with the creative team to turn audience-offer insight into pages and assets that convert
• Ship theme changes and A/B variants cleanly, QA'd before production
• Merchandise & Operate
• Implement merchandising and customer-journey improvements across the store
• Build and operate cross-sell, upsell, and subscription opportunities for physical goods through Recharge
• Keep track of inventory vs consumption run-rates to minimize stock outages
• Operate the international storefronts — currency, shipping rules, distributor onboarding, reporting
• Read Shopify analytics + GA + Triple Whale; know when a test has the volume to call

Requirements

• 2+ years hands-on Shopify in DTC ecommerce — including working admin (products, variants, metafields, collections, navigation, discounts, markets, shipping rules)
• Numerate: reads Shopify analytics + GA + Triple Whale (or similar) and computes contribution margin from order data
• Hands-on with A/B testing — runs tests with a hypothesis and a kill criterion (Visually or similar)
• Hands-on in the theme: customise sections, edit Liquid, and use AI tooling to adjust HTML/CSS/JS to get a page live, QA'd mobile + desktop, logged-in + out (≈4/10 technical depth — you build, you're not an engineer)
• Strong project management — owns launch timelines end-to-end (Asana or similar)
• AI-native — defaults to AI tooling for automation, theme work, and reporting
• Startup or lean-team experience

Nice to Have

• DTC fitness / equipment or subscription-app experience
• Hands-on with subscription tools (Recharge or similar)
• International / multi-market Shopify (Markets, distributor models)
• NetSuite