Responsibilities

• This role addresses the challenge of maximizing customer lifetime value within a complex digital ecosystem by transforming the "My Account" experience into a primary revenue driver.
• The specialist solves the problem of static customer journeys by implementing data-driven, personalized monetization strategies that bridge the gap between technical operations and strategic business goals.
• By orchestrating cross-functional efforts across product and design teams, this individual ensures that every digital interaction actively contributes to increased ARPU and device upgrade rates.
• Actionable monetization initiatives that directly increase digital sales and maximize ARPU across app and web platforms
• Targeted customer segments that deliver personalized, high-conversion offers to logged-in users
• Optimized user experiences achieved through seamless partnership with Ecommerce Operations and AEM authors to translate metrics into content enhancements
• Data-driven recommendations for sustainable growth derived from rigorous tracking of monetization KPIs and performance analytics
• Improved feature adoption and customer loyalty resulting from strategic enhancements to the My Account customer journey
• Advanced AI application to automate segment identification and predict customer response patterns for promotional campaigns

Requirements

• Minimum Education: Bachelor’s Degree in Business Administration, Marketing, or a related field
• Minimum Experience: 3 years of experience in digital sales, e-commerce operations, or CRM
• Required Technical Skills:
• Adobe Experience Manager (AEM)
• Adobe Target
• Adobe Analytics or Google Analytics
• Visa sponsorship not available for this role

Preferred

• Master of Business Administration (MBA)
• Previous experience or deep familiarity with the Telecommunications or Wireless industry

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.