Ecommerce Growth Manager

Lancaster, PA (On-site)

$70K/yr – $90K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own Shopify storefront management and CRO driven optimization, plus subscription initiatives growth, with bundles, loyalty, and onboarding at the center.

  • Own the storefront from collections to launches, QA, and ADA compliance.
  • Drive CRO tests, UX improvements, and conversion optimization across channels.
  • Lead bundles, first-time offers, subscriptions, and retention programs with cross-functional partners.

Job Description

Responsibilities
  • Own daily management of the Shopify storefront, including collections, launches, PDP updates, merchandising, and QA, ensuring that everything is ADA compliant
  • Execute CRO initiatives, including testing, UX improvements, and site optimizations
  • Partner with development and CRO vendors to implement site enhancements
  • Ensure a seamless customer experience across desktop and mobile
  • Design, implement, and optimize high-converting first-time offer flows (onsite, email, SMS, and direct mail)
  • Own welcome offers, entry-point incentives, and conversion-focused experiences for new customers
  • Test and iterate on offers to improve first-session conversion rate and new customer AOV
  • Own product mix strategy to increase conversion and average order value
  • Create and manage special bundles, kits, and curated sets (e.g., discovery sets, seasonal bundles, giftable assortments)
  • Own the execution and ongoing management of Fontana’s subscription initiatives and related retention tools
Requirements
  • Strong analytical skills and comfort working with analytics tools to interpret data, identify trends, and inform decisions
  • Excellent communication skills, clear written and verbal communication for cross-functional collaboration and reporting
  • Proven experience in driving sales growth in an ecommerce or digital commerce environment with focus on revenue, conversion, and customer lifetime value
  • Demonstrated project management abilities, including planning, prioritizing, and executing multiple initiatives on schedule
  • Hands-on experience with Shopify, email marketing tools, and basic understanding of digital marketing channels (SEO, paid social, search)
  • Strong attention to detail, problem-solving mindset, and ability to test, learn, and iterate based on results
  • Ability to work on-site in Lancaster, PA, collaborate effectively with a small team, and operate with ownership and accountability
  • Bachelor’s degree in Business, Marketing, Analytics, or related field, or equivalent practical experience
Fontana Candle Company logo

Fontana Candle Company

Based in Lancaster, Pennsylvania, Fontana Candle Company was founded in 2018 by Eric and Katie Roering. The couple previously received a paraffin wax candle as a holiday gift, but, after a day of burning the candle, they were surprised to have both developed headaches. After researching candle ingredients, they were alarmed to discover how many toxins are present in conventional candles. The Roerings began researching clean alternatives and experimenting with pouring their own candles, and not long after, Fontana Candle Company was launched with a commitment to producing clean, non-toxic candles. Today, the candles are made with beeswax, coconut oil and essential oils, and formulated to provide a clean-burning, non-toxic alternative to traditional candles. In 2019, Fontana became the first candle to be independently verified as non-toxic by MADE SAFE®. The MADE SAFE® seal confirms that a household product is free of any and all toxins known or suspected to harm human health, animals, or ecosystems. Certified goods have been thoroughly examined by researchers and scientists.

Founded in 2018
Lancaster, Pennsylvania, USA
5 employees (1 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
37.1K
Monthly Google Ads Budget
$11.2K
Traffic Source Mix
Search
36%
Direct
54.9%
Referral
4.2%
Social
3.3%
Paid
1.3%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)