eCommerce and CRM Specialist

Responsibilities

• Execute and optimize lifecycle marketing initiatives in Klaviyo in alignment with strategy and priorities established by the Marketing + eCommerce Manager
• Build, maintain, test, and optimize automated flows including welcome, abandoned checkout, post-purchase, win-back, subscription onboarding, Reserve Club, replenishment, and re-engagement journeys
• Build and maintain customer segments based on purchase behavior, engagement, subscription status, and other relevant customer data
• Monitor list health, deliverability, engagement, suppression, and send performance and flag concerns or opportunities
• Build, QA, schedule, and deploy assigned email campaigns and analyze campaign and flow performance including revenue, conversion, engagement, repeat purchase, and retention metrics
• Manage approved coupon and discount code execution including single-use codes, expiration logic, and Shopify synchronization
• Identify opportunities to improve retention, repeat purchase, personalization, and email performance; make recommendations to the Marketing + eCommerce Manager; and brief creative resources on required visual assets
• Monitor Shopify performance including conversion rate, average order value, sessions, revenue by channel, and checkout completion
• Review the customer journey from traffic source through purchase and identify potential friction points and conversion opportunities
• Identify upsell, cross-sell, merchandising, and repeat-purchase opportunities and recommend tactics to the Marketing + eCommerce Manager

Requirements

• 2 to 4 years of experience in CRM, lifecycle marketing, eCommerce, email marketing, or a related digital marketing role
• Hands-on proficiency in Klaviyo including segmentation, flow building, campaign execution, list health, and performance reporting
• Hands-on proficiency in Shopify including product and collection management, promotions, analytics, and storefront merchandising
• Demonstrated ability to analyze customer and eCommerce data, identify trends, and translate findings into clear actionable strategies
• Understanding of customer lifecycle marketing and how to use segmentation and personalization to improve retention and lifetime value
• Understanding of email deliverability best practices including list hygiene, send cadence, and engagement management
• Comfortable building and presenting performance reports without heavy reliance on a dedicated data team
• Strong written communication skills for email copy direction and cross-team briefing
• Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment

Preferred

• Experience with Recharge or a similar subscription management platform
• Familiarity with Google Analytics or similar web analytics tools
• Experience working in a DTC food, beverage, or consumer goods brand
• Understanding of paid social attribution and how acquisition channels connect to eCommerce and CRM performance
• Experience with A/B testing and conversion rate optimization
• Familiarity with Shopify theme editing or basic HTML/CSS