Ecommerce Creative Strategist (LA - Hybrid) at Orca Brands | El Segundo, CA

Orca Brands

Ecommerce Creative Strategist (LA - Hybrid)

El Segundo, CA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end creative strategy for performance ads across Meta, TikTok, and YouTube, turning data-driven insights into winning concepts and scalable campaigns.

Creative Strategy Ownership: define concepts, hooks, and scripts, guiding testing cadence to improve CTR, CVR, and ROAS.
Collaboration & Analysis: work with editors, designers, and copywriters to produce scroll-stopping content and translate data into iterations.
Product Launch Messaging: shape brand messaging and visuals for new products and funnel assets (ads, landing pages, emails, video).

Job Description

Responsibilities

Own Creative Strategy: Develop high-performing ad concepts, hooks, and scripts for Facebook, TikTok, and YouTube.
Collaborate with the Creative Team and Head of Growth: Partner with editors, designers, and copywriters to produce scroll-stopping content, and analyze ad data to identify what is working.
Test & Analyze: Use data from creative performance (CTR, CVR, ROAS) to identify winning patterns and guide new iterations.
Research & Ideate: Analyze competitors, track creative trends, and extract insights from customer behavior and feedback.
Direct Content Creation: Help plan and direct UGC/influencer shoots to align with brand voice and conversion goals.
Support Product Launches: Shape messaging and creative strategy for new products and funnel assets (ads, landing pages, offers, email, and video).

Requirements

2–4 years of experience in creative strategy, growth marketing, or DTC brand advertising
You think like a marketer but communicate like a creative
Strong understanding of consumer psychology and emotional triggers that drive purchase decisions
Data-driven mindset — comfortable analyzing performance reports and adjusting strategy accordingly
Obsessed with creative testing and iteration — you love the process of finding winners
Excellent communicator and team collaborator
Familiarity with Meta Ads Manager, TikTok Ads, and creative testing frameworks

Preferred

Background in copywriting or media buying (a big plus!)

Orca Brands

ORCA Brands is a product-led consumer brand group based in the United States. We build, scale, and operate high-performance eCommerce brands designed for long-term growth.Our focus is simple: create better products, build stronger systems, and raise the standard of execution. We invest in innovation, disciplined operations, and continuous product improvement to develop brands that not only grow, but last.As we scale, we prioritise building teams that thrive on ownership, high standards, and clear expectations. Growth brings complexity, and we believe that strong systems and leadership are what enable companies to break through ceilings and reach the next level.At ORCA Brands, we’re committed to building products and a company that stand the test of time.

Founded in 2016

El Segundo, California, USA

17 employees (5 in marketing)

orca-brands.com