Ecommerce Content Specialist at Boyne Resorts | Petoskey, MI

Boyne Resorts

Ecommerce Content Specialist

Petoskey, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive ecommerce optimization for Boyne Resorts by improving conversion paths and leading data-driven improvements across booking flows.

Own audits of lift ticket, lesson, rental, and lodging paths and initiate friction-reducing fixes
Must-have: 3+ years in ecommerce, digital merchandising, or conversion rate optimization
Standout: Experience building training materials and scaling self-service guidance for resort teams

Job Description

Responsibilities

Audit conversion paths across all resort properties, identifying friction points in lift ticket, lesson, rental, and lodging purchase flows
Establish and enforce ecommerce best practices: clear CTAs, streamlined checkout, mobile optimization, and trust signals
Conduct A/B testing and iterative improvements on high-impact conversion elements
Analyze funnel performance data to prioritize optimization opportunities by revenue potential
Collaborate with Database Marketing team on coordinated journeys from email/SMS to purchase completion
Monitor competitor ecommerce experiences and recommend strategic enhancements
Support SEO optimization and AI content readiness across resort web properties
Build resort web manager capability through training on CMS workflows, content optimization, and ecommerce principles
Create playbooks and templates for common scenarios: product launches, seasonal campaigns, promotional content updates
Develop self-service documentation and video tutorials to reduce inbound support requests

Requirements

3 + years in ecommerce, digital merchandising, or conversion rate optimization
Proven track record improving online conversion rates and revenue per visitor
Strong analytical skills with experience using Google Analytics, Looker Studio, A/B testing platforms , SEO and AEO tools
Excellent stakeholder management skills working with non-technical business teams
Experience creating training materials and driving user adoption of digital tools and processes
Familiarity with CMS platforms and content management workflows
Experience with Jira or similar project management tools for ticket triage and requirements documentation
Self-motivated with ability to identify and act on optimization opportunities without direction

Preferred

Experience in multi-brand, multi-location ecommerce environments
Familiarity with hospitality, travel, ski/resort, or seasonal business models
Knowledge of headless commerce, and/ or modern web architectures
Background in SEO, web accessibility (WCAG 2.2), and AI content optimization
Understanding of customer data platforms, marketing automation (Salesforce Marketing Cloud), or SMS platforms (Attentive)
Experience with SiteImprove , Osano, or similar web governance tools

Boyne Resorts

Discover Your Career Adventure at Boyne ResortsAt Boyne Resorts, we’re more than just a collection of world-class destinations—we’re a community built around adventure, hospitality, and growth. With 13 ski and golf resorts spanning from Maine to Washington State and into British Columbia, we offer everything from the Biggest Skiing in America to some of the nation’s top-rated golf courses.Work Where You PlayImagine building your career in a place where your free time is filled with skiing, golfing, dining, and exploring—all at the same resorts where you work. At Boyne Resorts, you don’t just contribute to unforgettable guest experiences—you get to live them, too.A Career with PurposeGuided by our vision and mission, Boyne Resorts is dedicated to attracting, developing, and inspiring top talent. Our family-owned company takes pride in fostering a supportive, safe, and rewarding environment where team members can thrive. Here, you’ll join passionate, hard-working people who share a love for service, hospitality, and the outdoors.Whether it’s carving turns on the slopes, teeing off on championship greens, or enjoying a meal prepared by our culinary teams, our team members experience the same exceptional standards of service and fun that we provide to our guests.Join the Boyne FamilyBe part of a company where your career and lifestyle go hand in hand. Grow professionally, create lasting memories, and enjoy all that Boyne Resorts has to offer.👉 Explore career opportunities today: careers.boyneresorts.com/careers👉 Learn more about our story: www.boyneresorts.com

Founded in 1947

Petoskey, Michigan, USA

471 employees (31 in marketing)

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