eCampus Communications Specialist

Responsibilities

• 1 Communications - Coordinate communications across multiple platforms, including email, text, paid / organic social media, web, and Salesforce Marketing Cloud to support eCampus recruitment and enrollment goals. Collaborate with internal teams and external stakeholders to develop compelling, audience focused messaging that aligns with eCampus brand and accessibility standards. Coordinate and develop student stories and proactively identify other narrative content that can be leveraged across recruitment, marketing, web, social media, and other communications. Maintain quality control across eCampus communications by reviewing and editing communications for accuracy, clarity, grammatical precision, and consistency with established brand and editorial standards.
• 2 Oversee eCampus social media presence and content calendars serving as a visual storyteller. Research and execute best practices for optimization tactics. Coordinate and liaise with eCampus media agency on paid social initiatives ensuring clear communication and timely deliverables.
• 3. Content Management and Development Develop content across multiple channels and formats, including AEO/SEO forward web copy, social media, email, webinar scripts and presentations, print collateral, digital media, and recruitment communications. Develop and maintain an organized content library containing approved messaging, copy, stories, various multimedia assets, and other reusable resources. Establish content organization standards and workflows that allow internal teams to efficiently locate, adapt, and utilize approved content across recruitment communications, web pages, presentations, brochures, campaigns, and other materials. Regularly review and update content to ensure accuracy, relevance, accessibility, and alignment with current eCampus priorities and brand standards.
• 4. Other Engage with enrolled students as a member of the Student Success Team.

Requirements

• Educational Requirements
• Bachelor's degree
• Required Experience
• 2+ years experience in communications / marketing role 1+ years working in online learning Experience utilizing social media management tools. Experience with marketing automation tools such as Salesforce Marketing Cloud.

Preferred

• Master's degree
• Experience in higher education marketing
• Experience coordinating with creative agencies or external vendors, including managing deliverables, timelines, and budgets.
• Design experience.

Benefits

• The University of West Georgia offers a comprehensive total rewards package designed to support faculty and staff across multiple dimensions; health, wellness, financial security, and professional growth. Employees working at least 30 hours per week gain access to a range of health plans, including medical, dental, and vision, wellness programs, and robust retirement options through Georgia Teachers Retirement System (TRS), Optional Retirement Program, and voluntary 403(b) and 457(b) plans. Employees are granted 13 paid holidays and paid time off accruals and are eligible to participate in the University System of Georgia's Tuition Assistance Program. Fringe benefits include a variety of resources focused on employee physical, mental, financial, and social well-being through Acentra Employee Assistance Program in addition to personal financial advising with Captrust. UWG also offers exclusive discounts and special offers on entertainment, travel, and other products and services through the Perks at Work program, free access to the university recreation facility, discounted campus dining options, and more!
• Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region.
• At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus.
• The city embraces the University's students, faculty, and staff, and welcomes the diversity UWG brings to the community.
• Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report.
• Location
• Our campus is located at 1601 Maple Street, Carrollton, GA 30118.
• Faculty and staff members are expected to be physically present on campus as needed to support the in-person educational experience and on-campus vitality at the University of West Georgia. Depending upon teaching assignments and student demand, this could include the Carrollton or Newnan campuses.