Earned Media Expert
Boston, MA (On-site)
Posted 2 months ago
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Job Description
Company Description
LaVoie specializes in strategic communications that integrate public and investor relations, marketing, and communications to drive behavioral change and build value, trust and accountability for health, technology and government organizations. Over 25 years, LaVoie Strategic Communications has crafted over 350 proven strategies and earned more than 35 awards for excellence in communication. Headquartered in Boston, MA, with Fort Lauderdale, FL location, the agency is recognized as one of the Top 30 Independent Healthcare PR Agencies and an Inc. 5000 Fastest Growing Private Company.
Role Description
This is contract role in Boston, MA for an Earned Media Expert. The Earned Media Expert will be responsible for designing and executing strategic media relations campaigns to secure high-quality media placement. Responsibilities include building and nurturing relationships with media contacts, drafting press materials and thought leadership content, pitching stories, monitoring press coverage, and providing strategic counsel to clients. The role will also involve collaboration with marketing, digital, and investor relations teams to ensure cohesive messaging and consistent brand visibility.
Qualifications
- Proven experience in Media Relations, including identifying and engaging with key journalists, crafting pitches, and securing media coverage.
- Strong skills in Writing, Editing, and developing press releases and thought leadership articles.
- Experience in Strategic Communications and Public Relations campaign development and execution.
- Knowledge of Government, Health Sciences, Public Health, Biotech, Pharma, and Medical Technology sectors is highly desirable.
- Excellent verbal and interpersonal communication skills, with the ability to work effectively with clients and team members.
- Experience with tools such as media monitoring and reporting platforms.
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred.
- A results-driven mindset with a strong understanding of measurable outcomes in PR and media strategies.
LaVoieHealthScience
LaVoieHealthScience provides strategic communications programs that integrate public and investor relations, marketing and communications to engage target stakeholders to create behavioral change. Our focus is on building value for health science innovations. Through our alliance with Omnicom Public Relations Group, we bring high-touch service with the global scale of 2,000 health expert consults across 100 countries.We help our clients create awareness, gain recognition and optimal value for their initiatives, technologies, products and businesses. Our expert team of investor relations and public relations professionals design and execute communications programs that allow a client, product or initiative to reach its goals. We deliver a proven track record of designing and executing creative programs that effectively position and engage key stakeholders, with measurable return on investment. Specializing in public health & wellness, biotech & pharma, medical technology and device markets, LaVoieHealthScience has a keen focus on strategic communications for the C-suite. We create and execute investor and public relations programs with a targeted market focus and/or a global point of view.LaVoieHealthScience bring 18 years of industry-tested counsel, over 300 proven strategies for our clients, and differentiated communications programs to engage key stakeholders. LaVoieHealthScience is honored to have won over 30 awards across multiple communications disciplines over the last nine years and is rated among the Top 30 Independent Healthcare PR Agencies and one of Inc. 5000’s Fastest Growing Private Companies.
