Responsibilities

• Execute scheduled email and SMS campaigns, including setup, QA, deployment, and post-send checks
• Maintain and update the email and SMS campaign calendar, ensuring accuracy of send dates, assets, and messaging
• Owns the execution of site merchandising, including product and promotional setup, managing site refreshes, conducting site QA, and updating content to ensure alignment with brand campaigns and seasonal marketing initiatives
• Assist with execution and QA of lifecycle email and SMS flows, including basic updates and optimizations
• Build basic audience segments for email and SMS campaigns under manager guidance
• Support A/B testing initiatives by executing test setups and compiling performance results
• Pull and organize campaign performance reports, tracking key engagement metrics such as open rate, CTR, and conversion
• Support lead capture and acquisition initiatives, including sign-up units, landing pages, and QR code driven experiences
• Help ensure DTC plans, calendars, and asset deliveries remain up to date and aligned across teams

Requirements

• 1-2 years of experience in e-commerce, CRM, or digital marketing (internship or coordinator experience acceptable)
• Bachelor’s degree in marketing, business, e-commerce, or a related field
• Exposure to email and/or SMS platforms such as Klaviyo, Attentive, or similar
• Basic familiarity with analytics or reporting tools (e.g., Google Analytics, platform reporting)
• Experience with CMS tools
• Comfortable working in Excel and PowerPoint
• Strong written communication skills and attention to detail
• Comfortable with public speaking and presenting ideas
• Interest in e-commerce, CRM, and digital marketing best practices
• Passion for beauty and skincare preferred

Preferred

• Shopify exposure is a plus