Responsibilities

• Own the strategy, performance, and growth roadmap for all digital sales channels, starting with Amazon (via brand accelerator) and expanding to additional marketplaces.
• Develop revenue strategies aligned with business goals, assortment priorities, and brand positioning.
• Identify new digital sales opportunities and lead onboarding, contract negotiations, and launch processes.
• Serve as the primary liaison with brand accelerator for operational performance, forecasting, marketing investment, inventory management, and marketplace strategy.
• Oversee catalog expansion, content optimization (A+, video, imagery), replenishment planning, and performance analytics.
• Manage day-to-day operational performance across all online channels, including item setup, pricing, supply chain coordination, and customer experience.
• Monitor and optimize key KPIs such as sales performance, margin, inventory turns, ROAS, search ranking, return rate, and content quality.
• Coordinate cross-functional efforts with Sales, Marketing, Supply Chain, IT, and Product Management to ensure operational alignment and channel readiness.
• Oversee product listings, imagery, SEO optimization, and brand storytelling across platforms.
• Coordinate with marketing to ensure consistent, accurate, and enhanced product content across all digital channels.
• Monitor reviews, ratings, and customer feedback; initiate corrective actions when needed.
• Ensure compliance with brand policies, MAP, warranty terms, and authorized reseller framework.
• Support brand protection efforts in collaboration with legal partners and enforcement platforms (e.g., external legal firms, market intelligence sources).
• Monitor and engage in removing unauthorized sellers, IP infringements, and counterfeit product listings.
• Implement and maintain reseller authorization programs and channel governance policies.
• Lead channel-specific demand planning in partnership with Materials Management and Operations.
• Collaborate on channel forecasts, replenishment recommendations, and performance scenarios.
• Produce monthly/quarterly performance reports, insights, and recommendations for leadership review.

Requirements

• 5+ years of experience in ecommerce, marketplace operations, or digital retail
• Bachelor’s degree in Business, Marketing, E‑Commerce, or related field (or equivalent)
• Position will be based in Stanley, NC

Preferred

• Experience working with Amazon (1P, 3P, or hybrid) strongly preferred
• Experience working with other e-commerce platforms (Walmart, Home Depot, Lowes, Wayfair, etc.) strongly preferred
• Experience working with e-commerce brand accelerators like Spreetail is a plus
• Excellent project management, communication, and cross-functional leadership skills
• Strong analytical skills with a data-driven decision-making approach
• Ability to thrive in a fast-moving, ambiguous, high-growth environment
• Based in Stanley, NC (preferred)