Responsibilities

• Develop and execute comprehensive digital marketing strategies to boost online sales through paid advertising campaigns on platforms like Google Ads, Facebook Advertising, and SEM channels.
• Manage website content using Bigcommerce content management system and implement a workflow strategy to add multiple products to our website on a seasonal basis.
• Utilize SEO tools and keyword research techniques to improve search engine rankings and increase organic traffic.
• Implement conversion optimization tactics by analyzing web analytics data with tools like Google Analytics and Google Tag Manager to identify areas for improvement.
• Design visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) for banners, promotions, and social media campaigns, as well as in store signage.
• Coordinate email marketing campaigns to engage customers and promote special offers or new products and discounts.
• Oversee social media marketing efforts across various platforms to build brand awareness and drive traffic to the website.

Requirements

• Proven experience managing e-commerce platforms with a strong understanding of website management and digital marketing strategies.
• Proficiency in SEO tools, Google Analytics, Google AdWords, Facebook Advertising, SEM, and marketing automation platforms.
• Creative abilities with Adobe Photoshop and Adobe Creative Suite for content creation and graphic design.
• Strong analytical skills with experience in web analytics reporting and performance marketing metrics.
• Excellent copy writing skills for compelling product descriptions and promotional content. The ability to work with and supervise other ecommerce product specialist to ensure that products are being uploaded accurately in a timely manner.
• Ability to manage paid advertising campaigns effectively across multiple channels while optimizing ROI.

Benefits

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Paid time off