Responsibilities

• Develop and implement comprehensive e-commerce strategies to increase online sales and customer engagement.
• Manage website content using content management systems like WordPress, ensuring accurate product listings, compelling copywriting, and seamless navigation.
• Utilize SEO tools and keyword research techniques to optimize product pages and improve organic search rankings.
• Oversee paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and social media marketing channels to attract targeted traffic.
• Monitor and analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to assess campaign performance and identify opportunities for improvement.
• Coordinate with creative teams to produce engaging content using Adobe Creative Suite and Adobe Photoshop for banners, product images, and promotional materials.
• Manage email marketing campaigns, marketing automation workflows, and web analytics reporting to nurture leads and enhance conversion rates.
• Conduct conversion optimization efforts by testing landing pages, call-to-actions, and checkout processes to maximize sales efficiency.
• Stay updated on industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and performance marketing to keep strategies fresh and effective.

Requirements

• Proven experience managing e-commerce platforms with a strong understanding of website management tools such as WordPress or similar CMS.
• Proficiency in SEO tools, Google Analytics, Google AdWords/Google Ads, Facebook Advertising, SEM strategies, and web analytics reporting.
• Technical skills including HTML, CSS, JavaScript, SQL knowledge for website customization and data analysis.
• Strong graphic design skills with experience in Adobe Creative Suite (Photoshop) for content creation.
• Expertise in digital marketing campaign setup across multiple channels including paid advertising campaigns management.
• Excellent copywriting skills combined with a solid understanding of social media management and social media advertising campaigns.
• Ability to analyze data effectively using marketing analytics tools to inform decision-making processes.

Preferred

• Experience with email marketing platforms, marketing automation tools, Google Tag Manager, and content management systems is highly desirable.

Benefits

• 401(k)
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan