Responsibilities

• Manage Semrush workspace: track keyword rankings, run site audits, and surface actionable opportunities.
• Conduct keyword opportunity analysis and align brand and product-level keyword strategy.
• Optimize product pages and blog content for target keywords; provide blog topic and structure recommendations.
• Perform ongoing SEO site audits and coordinate resolution of technical issues with the dev team.
• Design and run A/B and multivariate tests on key site pages and elements to improve conversion rates.
• Analyze test results and implement winning variants; document learnings and inform future test roadmap.
• Conduct site speed analysis and recommend improvements.
• Research industry CRO trends and benchmark performance against competitive standards.
• Surface feature recommendations to the E-Commerce Marketing Manager based on testing outcomes.
• Lead implementation and optimization of subscription features, including stacked subscriptions and retention flows.

Requirements

• Working knowledge of SEO principles and direct experience with Semrush or a comparable tool.
• Familiarity with CRO methodologies: A/B testing, statistical significance, and structured experimentation.
• Understanding of e-commerce subscription platforms (ReCharge or similar) and retention levers.
• Comfortable with analytics tools (Google Analytics 4 or similar); able to draw actionable insights from data.
• Strong project management and communication skills; able to work across teams and manage multiple initiatives.
• 2-4 years of experience in e-commerce marketing, SEO, CRO, or a related digital marketing role.

Preferred

• Experience with ReCharge, Semrush, and/or GA4 is strongly preferred.
• Bachelor's degree preferred; Marketing, Business, or related field a plus.
• Experience with DAM/PIM systems or structured digital asset workflows is a strong plus.
• Interest in sports nutrition, fitness, or the supplement space is a plus.