E-Commerce DTC Manager

Pennsylvania, USA (Remote)

£46K/yrMid LevelFull time

Posted 8 hrs ago

Job Summary

Own and optimize AB Agri's D2C websites across multiple brands and markets, driving growth through CRO, UX improvements, and data-driven decisions. Lead online campaigns, promotions, launches, and SEO programs while refining the customer journey from landing to checkout and collaborating with internal teams and external partners.

  • Own website performance and growth across several brands, websites and markets.
  • Lead CRO, UX testing and data-driven optimization to improve conversion and sales.
  • Trade campaigns, promotions, launches and seasonal activity online while enhancing the customer journey.

Job Description

Responsibilities

  • Own website performance across several brands, websites and markets.
  • Improve conversion and sales through an ongoing programme of CRO, UX improvements and testing.
  • Trade our websites, bringing campaigns, promotions, launches and seasonal activity to life online.
  • Improve the customer journey, from landing pages and navigation through to product pages, basket and checkout.
  • Grow organic performance through SEO, working with Marketing, content teams and external partners.
  • Lead website projects and development, setting priorities and working with agencies, developers and internal teams.
  • Use data to drive action, identifying opportunities and clearly showing what is working, what is not and what should happen next.

Requirements

  • Experience managing and improving D2C or e-commerce websites.
  • Strong hands-on experience with Shopify.
  • Experience of CRO, UX and improving customer journeys.
  • Experience trading e-commerce websites, including promotions, merchandising and product launches.
  • Confidence managing digital projects, agencies and developers.
  • Strong analytical skills and the ability to turn data into practical commercial decisions.
  • A good working knowledge of SEO.
  • Experience across multiple brands or markets, international e-commerce, CRM, subscriptions, loyalty or platforms such as Klaviyo and Gorgias would be useful. You don’t need to have worked with every tool in our current stack.

Preferred

  • Experience across multiple brands or markets, international e-commerce, CRM, subscriptions, loyalty or platforms such as Klaviyo and Gorgias would be useful. You don’t need to have worked with every tool in our current stack.

Benefits

  • flexible benefits that support your development, wellbeing and everyday life
  • As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know
  • We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025 . This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves
AB Agri logo

AB Agri

AB Agri manufactures animal feed, nutrition and technology-based products and offers data services for the agri-food industry. It operates all along the food industry supply chain.It produces and supplies compound animal feed, feed enzymes, specialised feed ingredients and a range of value-added services to farmers, feed and food manufacturers, processors and retailers. AB Agri also buys grain from farmers and supplies crop inputs through its joint venture arable operation, Frontier Agriculture.With a detailed understanding of agriculture and animal nutrition importance in the global food supply chain, our philosophy is to help change it for the better; influencing and improving food production, so that everyone can eat nutritious food that is produced safely and responsibly. Across the agricultural supply chain, our products, data insight and technological innovation enable our customers to produce and process high-yielding, safe and nutritious food in a responsible way, using fewer chemicals and antibiotics, safeguarding natural resources and creating less waste and lower emissions. Employing over 3,000 people around the world, we sell products into 84 countries and continue to grow our global operations.

Founded in 1984
Peterborough, England, GBR
703 employees (33 in marketing)

Salaries

Posted range

£46K/yr

Taken straight from the job posting.

See all AB Agri salaries

Marketing Team

Marketing Team Size
33 (5% of company)
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
10.8K
Traffic Source Mix
Search
44%
Direct
37%
Referral
9.3%
Social
8.2%
Paid
1.1%

Headcount Trend

Current headcount: ~703
AB Agri logo

E-Commerce DTC Manager

AB Agri · Pennsylvania, USA · Remote