E-Commerce Content Coordinator at ANDREWS MCMEEL UNIVERSAL INC | Kansas City, MO

ANDREWS MCMEEL UNIVERSAL INC

E-Commerce Content Coordinator

Kansas City, MO (On-site)

Salary Not AvailableMid Level1+ years expOther

Posted 4 months ago

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Job Summary

Drive metadata management and digital asset optimization for book and calendar titles across retail platforms, ensuring accuracy, impact content, and ads.

Own end-to-end metadata audits, ONIX workflows, and retailer case management to fix listing errors.
Must-have: 1–3 years in publishing/metadata with strong Excel/multi-channel experience.
Standout: Cross-functional collaboration across Sales, Marketing, Editorial, and IT to improve PDPs and conversion.

Job Description

Responsibilities

Execute structured metadata review cycles for book and calendar titles in alignment with launch schedules.
Review title metadata to identify errors, missing fields, and optimization opportunities.
Update and refine product descriptions, keywords, BISAC and THEMA codes, series information, age ranges, and other key metadata elements as directed.
Ensure completeness and accuracy of digital assets across retail platforms.
Support verification of ONIX metadata updates and assist in resolving discrepancies in collaboration with Sales and Operations.
Conduct regular audits of product detail pages across major e-commerce platforms.
Revise consumer-facing product copy for titles in alignment with retailer best practices and AMP brand standards.
Create enhanced product detail pages on e-commerce platforms by developing persuasive product copy and designing visual assets that improve consumer experience and support purchase decisions.
Analyze performance of enhanced content and recommend updates to improve conversion and customer engagement.
Open and manage retailer cases to correct listing errors, missing assets, and metadata issues.

Requirements

Bachelor’s degree (or equivalent experience) in Communications, Journalism/Strategic Communications, English, or Marketing.
1–3 years of publishing, retail, e-commerce, or metadata-related experience preferred
Strong interest in digital merchandising and online retail
Strong written communication, copyediting, and proofreading skills
Exceptional attention to detail and accuracy
Strong organizational and time management skills with ability to manage multiple deadlines
Analytical mindset with interest in sales trends and digital discoverability
Proficiency in Microsoft Office Suite (particularly Excel)
Familiarity with Amazon Vendor or Seller Central a plus
Experience working with metadata systems or ONIX feeds a plus

Preferred

Experience working with online pay-per-click advertising systems a plus
Collaborative, proactive, and solutions-oriented
Experience using AI tools to support content development, keyword research, or workflow efficiency.
Experience with Adobe Creative Suite with focus on Photoshop and InDesign
Familiarity with Amazon Vendor or Seller Central a plus

ANDREWS MCMEEL UNIVERSAL INC

Andrews McMeel Universal is a multi-faceted, global entertainment company, and one of the best-kept secrets in Kansas City.We are: •A major book publisher •The largest newspaper and website syndicate•The country’s premier calendar publisher •An original greeting card studio •The world’s biggest comics based website •A major product and entertainment licensor to Hollywood......with exciting projects on the horizon, including live event production and digital animation.Relentlessly strategic about content strategy, we seek out, discover, and nurture highly original creative talent and distribute it across as many platforms as possible. We’re into cartoons and other forms of illustrated humor, poetry, inspiration, advice, gift books, kid-lit, puzzles, and games. We’ve represented 13 Pulitzer Prize winners, 15 Reuben Award winners, and over 20 New York Times best-selling authors. We do business in 120 countries.We have a healthy and fun work environment and exceptional work-life balance. Kindness, collaboration, and individual empowerment are key cultural cornerstones at AMU, and the crazy-long long tenure and high engagement rates of our associates speaks volumes about the company.

Kansas City, Missouri, USA

317 employees (184 in marketing)

www.andrewsmcmeel.com