Responsibilities

• Own and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV)
• Manage and optimize website merchandising, promotional calendars, and offer strategies
• Partner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readiness
• Drive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaigns
• Execute direct-response campaigns across paid media, email, SMS, and on-site channels
• Develop and test offers, landing pages, funnels, and promotional messaging
• Lead A/B testing initiatives to improve conversion rates and campaign profitability
• Monitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions
• Own lifecycle marketing strategy and execution across email and SMS channels
• Develop and optimize customer journeys including welcome, abandoned cart, post-purchase, replenishment, subscription conversion, and win-back flows
• Implement segmentation strategies to increase engagement and lifetime value
• Drive measurable improvements in open rates, click-through rates, and repeat purchase behavior through structured testing and optimization
• Manage and optimize e-commerce marketing channels including:
• Paid media (search, social, retargeting)
• Email & lifecycle marketing
• Website CRO and on-site personalization
• Collaborate with Creative and Media teams to ensure messaging aligns with performance goals
• Support SEO and content initiatives that drive qualified traffic and conversions
• Ensure messaging across funnels, email, paid media, and landing pages reflects founder and brand voice integrity while optimizing for measurable performance
• Collaborate with Creative to maintain consistency between brand storytelling and direct-response performance objectives

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in e-commerce, DTC, or performance marketing
• Proven success driving direct-response, ROI-focused campaigns
• Strong experience with conversion optimization, funnel development, and customer acquisition
• Demonstrated ability to manage and interpret performance metrics
• Hands-on experience with:
• E-commerce platforms and CMS
• Marketing automation and CRM systems
• Analytics and reporting tools (GA, dashboards, attribution platforms)
• Strong understanding of:
• Paid media and digital acquisition channels
• Email and lifecycle marketing strategies
• Testing methodologies and data analysis
• Familiarity with customer journey mapping and attribution models
• Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods
• Experience scaling DTC or e-commerce operations in high-growth environments
• Familiarity with integrated martech stacks and optimization strategies
• Highly analytical with strong problem-solving capabilities
• Ability to translate data into actionable strategies
• Strong communication and collaboration skills/ Organized, execution-focused, and comfortable in fast-paced, growth environments

Benefits

• A competitive starting salary!
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance
• Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!