DTC Funnel Specialist
Los Angeles, CA (Remote)
$48K/yr – $72K/yrSenior Level4+ years expFull time
Posted 4 hrs ago
Job Summary
Own the CRO program across two brands, driving weekly tests, funnels, and KPI-driven improvements in conversion, AOV, and revenue per visitor.
- Lead testing plan and backlog to prioritise high-impact wins
- Coordinate agency management and cross-functional briefs with the Head of Growth
Job Description
Responsibilities
- Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first.
- Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells.
- Brief, QA and launch tests every week – then call results honestly and ship the winners.
- Drive measurable lifts in conversion rate, AOV and revenue per visitor.
- Catch conversion drops the same day and bring the cause and the fix.
- Manage our CRO agency and decide with the Head of Growth when work moves in-house.
- Report CRO KPIs weekly and run the weekly CRO & Funnels meeting.
- Outcomes (what success looks like) 90-day targets for each outcome are agreed with you before your start date.
- Conversion rate and revenue per visitor rise on both brands – measured weekly by brand (Intelligems, Shopify)
- Paid-acquisition landing pages and funnels that convert – CVR and RPV per funnel (Intelligems, Northbeam)
Requirements
- CRO Experience: 3–4+ years running CRO programs for Shopify DTC brands is a must.
- Fluent in English
- Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV – with the data to back it up.
- Funnels: Experience building and testing paid-acquisition funnels and landing pages.
- Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help.
- Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency.
- Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule.
- Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin.
- No issue working overtime or on the weekends if needed. You are passionate about your work.
- Excellent cultural fit as per our values above.
Preferred
- Bonus points: subscription or pet brand experience.
Salaries
Posted range
$48K/yr – $72K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1 (100% of company)
Marketing Roles Posted (Last 30 Days)
14
Recent Ads
Traffic Signals
Monthly Visitors
617.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
15.4%
Direct
10.9%
Referral
5%
Social
42.9%
Paid
12.4%
Headcount Trend
Current headcount: ~1
Links
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