Responsibilities

• Create and execute marketing plans, campaigns, and activities for the Spine portfolio and its respective market segments(s) to grow market share. Present and communicate marketing plan to the Executive team, and once approved, throughout the organization as appropriate. Ensure that the marketing plan is aligned with the company goals and strategy.
• Develop and maintain a deep understanding of the surgical patient positioning market for spine surgery, including trends, customer needs, and the competitive landscape to craft and refine go-to-market (GTM) approaches.
• Actively track market data, analyze and adjust marketing strategies/tactics to successfully address evolving market needs. Translate the voice of our customer (VOC) into compelling messaging and marketing campaigns.
• Coordinate product launch plans, ensuring seamless execution with Sales, R&D, Clinical, Marketing, and Operations teams.
• Manage program budgets.
• Develop content to communicate the value proposition, supporting points, and reasons to believe for target customers.
• Represent the organization at industry meetings and events, sales training, and customer visits.
• Drive brand awareness on an ongoing basis.
• Identify and develop relationships with Key Opinion Leaders for speaking engagements at conferences, product testimonial videos, or educational tools.
• Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop, execute programs, and drive the product development processes.

Requirements

• A minimum of 3 years of experience in Medical Device Marketing.
• BA/BS required, MBA preferred.
• Preference given to candidates with experience in B2B marketing to clinicians (surgeons, physician assistants, nurses and others), OR managers, supply chain, risk managers, and c-suite for hospitals and ASCs in Orthopedic, Spine Surgery, and Pressure Injury Prevention.
• Experience in a hospital environment is required.
• Experience translating customer insights into actionable plans & tools, with a disciplined approach to messaging, content, and campaign development.
• Expertise in creating relevant marketing content in highly regulated healthcare industry.
• Excellent marketing plan development and implementation skills and experience, including product positioning and target segmentation.
• Digital marketing experience and familiarity with systems such as marketing automation (e.g., Pardot), SalesForce.com, social media, and sales enablement (e.g., Seismic).
• Excellent project management skills.
• Effective communication and interpersonal skills within the department and across functional areas of the organization.

Benefits

• 401(k)
• 401(k) matching
• Commuter assistance
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance