Drive downstream product marketing and demand programs for B2B medical devices and CRT-related products.

• Own downstream marketing plans and enablement, from messaging to field materials.
• Create high-quality content and assets: product one-pagers, sales decks, case studies, datasheets, email nurture sequences, website copy, and battlecards.
• Plan, launch, and manage demand and conversion programs end-to-end; directly execute campaigns and optimize performance.
• Partner tightly with Sales to develop enablement materials, playbooks, pricing support, positioning strategy, etc.
• Measure program performance and report ROI: pipeline influenced, conversion rates, CAC, ARR/expansion, retention impact.
• Own vendor/agency relationships as needed and manage modest budgets with strong ROI focus.
• Gather voice-of-customer and market/competitive insights and translate into messaging updates with Product Management.
• Be willing to execute tactical work (copywriting, campaign builds, analytics, coordination) as part of a small team.
• Support post-sale lifecycle programs with onboarding messaging, upsell/cross-sell campaigns, and retention initiatives.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, or related degree.
• Experience: 4-7+ years in B2B downstream, product, or growth marketing; medical device CRT domain strongly preferred.
• Proven track record of creating buyer-focused messaging and sales enablement that drives measurable pipeline or revenue.
• Strong ROI orientation: experience measuring program impact and optimizing for cost-per-lead, conversion, and revenue contribution.

Preferred

• Experience at smaller or high-growth companies where roles are broad and hands-on execution is required.
• Background in complex rehab technology (CRT) or adjacent industries with similar buyer profiles.
• Basic SQL or analytics tool experience and comfort with A/B testing.