Responsibilities

• Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle
• Develop and maintain customer-facing assets
• Lead go-to-market planning for new product introductions, line extensions, and portfolio updates
• Translate technical and product features into clear, differentiated customer value propositions
• Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines
• Ensure alignment of messaging across sales, digital, and marketing channels
• Partner with Sales and Commercial teams to understand customer needs and objections
• Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials
• Support sales training initiatives related to immunoassay products
• Collaborate with Digital Marketing to develop and execute integrated campaigns supporting portfolio growth

Requirements

• Bachelor’s Degree in Marketing, Life Sciences, Biology, Chemistry, or a related field; Advanced degree in a scientific or business discipline preferred
• 5+ years of experience in downstream marketing, production marketing or commercial marketing within life sciences, diagnostics or biotech
• Strong understanding of immunoassays, diagnostics, and related technologies
• Demonstrated experience supporting go-to-market initiatives
• Ability to translate complex technical information into clear, customer-focused messaging
• Proven ability to collaborate cross-functionally in a matrixed organization
• Travel up to 25%
• Strategic thinking and strong execution focus
• Excellent written and verbal communication skills
• Strong project management and organizational abilities

Preferred

• Preferred: experience supporting B2B life science or diagnostics customers
• Preferred: Familiarity with digital marketing campaigns and marketing analytics