Downstream Marketing Manager

Austin, TX (On-site)

$129K/yr – $259K/yrSenior Level10+ years expFull time

Posted 2 days ago

Job Summary

Own and drive Abbott Heart Failure marketing initiatives, leading a team to deliver product launches, strategic positioning, and cross-functional programs that grow revenue and market share.

  • Own planning and execution of marketing strategies and budgets
  • Lead relationship-building with key customers and opinion leaders
  • Coordinate cross-divisional efforts to commercialize products and achieve sales objectives

Job Description

Responsibilities

  • The Marketing Manager leads the establishment of the marketing vision and annual objectives, goals, strategies, and key initiatives for the US marketing organization. Manages a team of high-performing individuals and provides informal and formal coaching in alignment with organizational objectives.
  • Conducts regular performance assessments. Executes global product launch planning, including business objectives, product positioning, and key selling messages. Leads cross-functional teams to develop revenue growth programs, competitive insight, and proactive positioning. Manages monthly, quarterly, and annual budgets. Effectively allocates resources to meet established business goals. Leads planning activities including development and execution of product commercialization strategies and tactics. Builds relationships with key opinion leaders and customers to help develop/drive marketing strategies.
  • Focal point for the Heart Failure team with regard to HeartMate 3 product and market knowledge, planning/execution, and achievement of business objectives.
  • - Direct and coordinate Marketing and Market Development activities toward accomplishment of business goals and objectives
  • - Establish Marketing project priorities and allocate resources and workload
  • - Competition and positioning: thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products versus the competition in a profitable manner that adds value to the customer
  • - Ensure appropriate training and education is provided to those personnel involved in the use or application of division products
  • - Develop and execute marketing strategies through cross-divisional collaboration, planning, and influence
  • - Analyze results of executed strategies to assure achievement of company sales and profit objectives
  • - Work with internal business partners to develop integrated marketing plans to drive product mix and grow Abbott’s Heart Failure franchise, including clinical research and publications

Requirements

  • Bachelor's degree in business, science/engineering, nursing, or equivalent
  • 10+ years of progressively responsible business experience in a medical device or pharmaceutical company or equivalent
  • 3+ years of demonstrated experience at a managerial (supervisory) level, including prior manager-level leadership experience at a medical technology company preferred
  • Extensive experience including launch of US medical products
  • Strong interpersonal and people management skills
  • Strong analytical and project management skills
  • Must demonstrate ability to effectively prioritize projects that align with corporate priorities
  • Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
  • Multi-tasks, prioritizes, and meets deadlines in a timely manner

Preferred

  • MBA preferred
  • Cardiology experience, especially within the heart failure space
  • Field experience a plus
  • Experience working in a broader enterprise/cross-division business unit model preferred

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
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Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Salaries

Posted range

$129K/yr – $259K/yr

Taken straight from the job posting.

See all Abbott salaries

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Recent News

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Downstream Marketing Manager

Abbott · Austin, TX · On-site