Donor Growth Marketing Manager at Childhelp | Knoxville, TN | $65K/yr – $75K/yr

Donor Growth Marketing Manager

Knoxville, TN (Unknown)

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own donor acquisition and revenue through CRM driven journeys that move people from site visits to first gifts and recurring support, while building audience segments for personalized outreach.

Growth Infrastructure: Design CRM journeys to convert traffic into donors.
Audience Segmentation: Build donor segments from giving history and engagement for tailored messaging.
Email & Automations: Manage Mailchimp campaigns and continuous tests to lift email performance and conversions.

Job Description

Drive Donor Acquisition & Revenue: Design and execute CRM-driven acquisition strategies and automated journeys that convert website traffic into first-time and recurring donors.
Lead Audience Segmentation: Build sophisticated donor segments based on giving history, behavior, and engagement to deliver highly personalized communications.
Own Email Marketing & Automation: Manage Childhelp’s Mailchimp platform, launching targeted email campaigns and running continuous A/B tests to optimize open rates, clicks, and conversions.
Optimize the Digital Donor Journey: Audit and refine the user experience on Childhelp.org, improving landing pages, donation forms, and funnels to reduce drop-offs.
Analyze & Report KPIs: Track and report on critical fundraising metrics (e.g., donor retention, lifetime value, conversion rates, and ROI) to provide actionable insights to leadership.