Donor Growth Marketing Manager

Provo, UT

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own CRM driven fundraising flow and donor lifecycle for a nonprofit, shaping acquisition, segmentation, and email automation to lift donations and retention.

Drive Donor Acquisition & Revenue: manage automated journeys that convert website traffic into first-time and recurring donors.
Lead Audience Segmentation: build donor segments from giving history and engagement to personalize comms.
Own Email Marketing & Automation: manage Mailchimp workflows, launch campaigns, and run A/B tests to optimize outcomes.

Job Description

Responsibilities

Drive Donor Acquisition & Revenue: Design and execute CRM-driven acquisition strategies and automated journeys that convert website traffic into first-time and recurring donors.
Lead Audience Segmentation: Build sophisticated donor segments based on giving history, behavior, and engagement to deliver highly personalized communications.
Own Email Marketing & Automation: Manage Childhelp’s Mailchimp platform, launching targeted email campaigns and running continuous A/B tests to optimize open rates, clicks, and conversions.
Optimize the Digital Donor Journey: Audit and refine the user experience on Childhelp.org, improving landing pages, donation forms, and funnels to reduce drop-offs.
Analyze & Report KPIs: Track and report on critical fundraising metrics (e.g., donor retention, lifetime value, conversion rates, and ROI) to provide actionable insights to leadership.

Requirements

Experience: 5+ years managing CRM, lifecycle marketing, email marketing, or digital fundraising. (Nonprofit, healthcare, or mission-driven experience is a strong plus!)
Platform Expertise: Hands-on proficiency with Mailchimp, Blackbaud, or similar CRM and email automation systems.
Data-Savvy: Strong analytical skills with experience using Google Analytics (or similar reporting tools) to track user behavior and campaign performance.
Conversion Focus: A proven track record of optimizing web donation funnels and customer journeys to drive financial growth.
Collaborative Spirit: A team player who can seamlessly partner with both Marketing and Philanthropy teams to align our annual fundraising goals.