Division Marketing Manager

Nashville, TN (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive division-level marketing strategy and execution to generate leads and build brand within a multi-location homebuilding context.

  • Must-have: 5+ years in marketing with multi-location or division experience.
  • Standout: Experience in homebuilding/real estate or residential development.

Job Description

Responsibilities

  • Develop and execute division-level marketing strategies and campaigns that drive lead generation, brand awareness, and customer engagement.
  • Collaborate with Sales, Design, Construction, and Corporate Marketing teams to ensure consistent messaging and alignment with corporate brand standards.
  • Analyze market trends, competitive activity, and customer insights to inform marketing strategies and initiatives.
  • Oversee the planning and execution of events, community outreach programs, and promotional activities within the division.
  • Monitor and report on the effectiveness of marketing initiatives, providing insights and recommendations for optimization.
  • Provide guidance, coaching, and mentorship to marketing team members and support staff.
  • Manage marketing budgets, timelines, and resources to ensure efficient execution of initiatives.
  • Influence stakeholders across functions to adopt new marketing practices, approaches, and tools.
  • Address complex marketing challenges that require analysis, cross-team coordination, and strategic problem-solving.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Minimum of 5 years of relevant marketing or field marketing experience.
  • Experience in homebuilding, real estate, or residential development industries.
  • Experience leading marketing initiatives for multi-location operations or divisions.
  • Experience managing or mentoring marketing team members.
  • Strong strategic thinking and ability to develop actionable marketing plans.
  • Advanced knowledge of marketing principles, tools, and best practices.
  • Ability to influence stakeholders across functions and levels.
  • Excellent communication, presentation, and collaboration skills.
  • Strong analytical skills with the ability to interpret data and make informed recommendations.

Preferred

    Benefits

    • Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
    • Financial Future: Access a 401(k) retirement savings plan.
    • Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
    • Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available.
    • Exclusive Perks & Discounts: Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts. Pet Insurance: Enjoy discounted group pet insurance rates.

    Division Marketing Manager

    Nashville, TN · Unknown