Director/VP, Content and Demand Generation

USA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content and demand-gen engine for premium brands, coordinating editorial, video, SEO, and ABM to fuel inbound inquiries and revenue-ready pipeline.

  • Editorial, video, and long-form content strategies that feed cross-channel campaigns
  • Inbound engine built from zero, connecting content to qualified opportunities through ABM and intent signals
  • Pipeline ownership and measurement from first touch to revenue contribution

Job Description

Lead a comprehensive, content-driven demand engine for premium brands, spanning editorial, video, SEO, social, and ABM to drive inbound inquiries and revenue-ready pipeline.

  • Editorial strategy and calendar across owned channels
  • Written content: thought leadership, long-form, editorial, and short-form copy, produced directly by you
  • Video content: you direct the strategy, write the briefs, manage external creative agencies, and own the final output
  • SEO, organic search, and content distribution
  • Social and short-form content that compounds reach
  • A repurposing engine that turns one asset into ten
  • Build the inbound engine that drives qualified inquiries from premium brands
  • Run integrated campaigns that connect content, channels, and sales
  • Direct paid media strategy across channels with a dedicated agency executing and a monthly working budget to deploy
  • Partner with sales on ABM and intent signals for target accounts
  • Own the funnel from first touch to qualified opportunity
  • Measure, report, and defend pipeline contribution against revenue
  • The output is yours and you report to the CMO and Co-Founders
Recom logo

Recom

Recom is designed to fit like a glove—we develop expertly tailored solutions to help premium brands accelerate on Amazon. We go beyond the standard, one-size-fits-all approach by digging into the details to shape the right Amazon strategy for each brand. Drawing upon our real-world Amazon knowledge in dozens of product categories, we create the optimal action plan for your brand and deliver results that meet and exceed your expectations. Our goal is to be a frictionless partner—the perfect fit for your brand, meshing with your organization and executing every component of your Amazon strategy flawlessly.

Founded in 2013
Deerfield Beach, Florida, USA
264 employees (53 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Monthly Google Ads Budget
$77
Traffic Source Mix
Search
30.2%
Direct
52.7%
Referral
6.9%
Social
7.9%
Paid
1.3%

Headcount Trend

Current headcount: ~264

Marketing Team

Marketing Team Size
36 (14% of company)